Recently, a supersized bra was spotted on the Manhattan Bridge. Similarly, bigger-than-life bags on wheels took over the streets of Paris. With faux OOH ads, giant products are taking over the streets with CGI ads. Here’s a look.
Whether it’s giant Barbie stepping out of her plastic box near the Burj Khalifa or Maybelline curling a train’s eyelashes with a bigger-than-life mascara, Computer Generated Imagery (CGI) activations are the latest trend taking the industry by storm. It’s being termed as ‘faux out-of-home advertising,’ where international brands have leveraged CGI to bring a giant version of their products to life. These artificial yet hyper-realistic ads are the latest trend in the OOH industry.
Brands are creating immersive and memorable experiences that captivate audiences using surrealism. From Alexander Wang’s giant bra on the Manhattan Bridge to Jacquemus bags rolling over the streets of Paris, here’s a look at some of the recent CGI ads:
Maybelline
Mattel
Jacquemus
Isabel Marant
Alexander Wang
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Zara
Victoria Beckham
If you feel we have missed out on any of your favourite CGI advertising campaigns, let us know in the comments below or write to us at content@socialsamosa.com.
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Source: Social Samosa
