Instagram CEO Adam Mosseri has announced the launch of keyword search in Threads for India, the United States, the United Kingdom, Argentina, and Mexico. this feature caters to English and Spanish-speaking countries.
Threads keyword search brings results in the form of relevant content, accounts, videos, audio, hashtags places, etc. This update will simplify the process of searching tremendously.
Mosseri has stated that keyword search will be available on the mobile app and their web app as well. The company said it started testing this feature in New Zealand and Australia and plans to bring this feature to more languages and countries. Instagram has already added a keyword search that brings up results based on the type of content, captions, when it was posted, and other factors.
Threads was launched as competition to X and has garnered a massive user base and was the fastest-growing social networking site. Threads has added a lot of updates such as the option to share Threads posts to Instagram DMs, following feed, a new mention button, and more to make the app more user-friendly.
Source: Social Samosa