In India, the Cable Television Networks (Regulation) Act of 1995 serves as the primary legislation overseeing content on linear broadcasting, including cable networks. But given the significant changes in the broadcasting landscape and the advent of Direct-to-Home (DTH), Over-the-top (OTT) platforms and various integrated models, a need to streamline the regulatory framework was felt.
In November 2023, the Union Ministry of Information and Broadcasting invited suggestions on the proposed Broadcasting Services (Regulation) Bill, 2023. The proposed law also has provisions exercising control over advertisements under Section 19, which states,
“It states that any program or advertisement broadcasted through television, radio, or other broadcasting services must follow certain codes called the Programme Code and the Advertisement Code. These codes may vary depending on the type of broadcasting service.”
The bill says non-compliance with the programme or advertisement codes can result in removal of objectionable programs, orders, apologies, off-air periods, or cancellation of registration.
In order to ensure compliance, the bill proposes self-regulation through broadcasters, organisations and the Broadcast Advisory Council constituted by the Central government.
Source: Barandbench
