Anupriya Shetty has joined IN10 Media as Head of Marketing and Communications. Shetty has more than 18 years of experience in advertising, brand marketing and media & entertainment in organisations such as The Walt Disney Company, P&G, Leo Burnett, and MX Player, where she has developed consumer-focused strategies that have contributed to brand growth and increased visibility.
In her last role at MX Player, she served as the Brand & Content Marketing Lead, Shetty spearheaded the brand marketing function as she developed and executed multi-channel marketing strategies for original shows. Prior to MX, Shetty was with The Walt Disney Company, heading brand and retail marketing consumer products, where she led go-to-market strategies for iconic brands including Disney, Pixar, and Marvel in the retail sector. She drove consumer engagement by leading multi-market campaigns and introducing marketing strategies across India and SEA regions.
At IN10 Media Network, Shetty will lead the marketing strategy for the network, with a focus on strengthening the brand’s presence and experience. Her experience in building brand strategies, coupled with her diverse experience, will be crucial in driving the brand’s growth.
