Have you noticed that it’s always the things you don’t give much importance to that can change the whole game for you? Considered one of the underdog channels of digital marketing, email marketing is often sidelined. But this is wrong.
It is one of the most effective channels of digital marketing and Digital Ready’s digital marketing course is here to teach you all the basics.
Why is Email Marketing Important?
According to a survey, as many as 59% of the recipients are influenced by emails when it comes to making purchase-related decisions. If used smartly, email marketing can result in a lot of leads that can ultimately turn into sales.
Email marketing is something which is not going away anytime soon because it not only helps you in maintaining your customer base but also has a personal angle to it.
Benefits of Effective Email Marketing
The advantages of email marketing are:
Deliver targeted messages your audience easily
Emails work really well for brands who gain information about their subscribers. They then get to send them informative emails and up their sales.
Cost-effective
The main reason that most businesses invest in email marketing is the great return on investment. You can do so much with the bare minimum.
Reach an already invested audience
Email marketing allows for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
Generate traffic for your websites
With email marketing campaigns, you’ll not just send traffic to your site but also improve your SEO score.
Collect feedback and surveys
Having a good knowledge of the customer experience is very valuable if you want customers to continue to interact, engage, and purchase from your brand, and emails are greatly helpful with that.
How Can Digital Ready Help You Generate Leads by Email Marketing?
Our certificate course in digital marketing will help you become a pro in email marketing in the following ways:
1. We’ll teach you the basics of email marketing
From newsletters to the launching of new deals or offers, and everything in between comes under this form of marketing. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal fans.
We’ll be helping you learn it all. A lot goes on behind an email campaign. Right from setting up an email autoresponder, coming up with the perfect email, scheduling emails to go out at the tight times, we’ll take you through it all.
2. We’ll teach you how to set up your email autoresponder
Most email marketing services (Sendinblue, Mailchimp, etc.) offer some form of the autoresponder feature. What differs between services is the level of complexity of this function. Further, an email autoresponder is marketing automation in its simplest form.
You’ll need to learn how to set one up yourself since it is a great email marketing tool and helps in making you so much more efficient. With help of an autoresponder you can:
- Passively send important messages to subscribers
- Move leads along the marketing funnel
- Send tailored messages to specific segments of your email list
3. We’ll guide you on how to come up with the perfect email marketing strategy
An effective email marketing strategy can be vital to achieving your overall marketing goals. It provides a ton of opportunities to marketers looking to expand their audiences.
According to a survey, 87% of B2B (Business to Business) marketers use email to distribute their content. Furthermore, 77% of them use email newsletters as a preferred content type. These statistics clearly indicate the importance of emails in marketing.
4. We’ll familiarize you with different email marketing strategies
A well-crafted email marketing strategy can help you drive conversions and boost your revenue. And, if done right, the ROI of email marketing can be high, as we’ve mentioned before.
But as we all know, each day, so many emails are deposited in our inboxes. So the inevitable question is – how to make your email stand out from the sea of emails? The answer is easy, a great email marketing strategy.
Further, you’ll also need to know how to test your emails. This will save you typos, errors, bounces, and other kinds of troubles that could have been prevented should you send out test emails prior to the official one.
So we’ll teach you not just the different email marketing strategies, but also how to test out different emails, and see how they fare.
5. We’ll teach you how to set up an email marketing campaign
A successful email marketing campaign will get the recipients to take action, engage with your business, and ultimately help you to get more leads and sales. But before you run a successful email marketing campaign, you’ve got to do some prep work.
This prep work includes building an email list, stating your objectives, understanding what types of emails will work best for your campaign, researching about your target audience, and so much more.
After you’re done with our course, you’ll be able to do all these things on your own and come up with a strategy that is sure to help you achieve your objectives.
6. We’ll teach you how to capture leads with landing pages
Effective landing pages encourage those that respond to your ads and marketing campaigns to take action. Landing pages can serve a variety of purposes, but they perform best when they’re written and designed to achieve a specific objective.
So when it comes to emails, an email capture landing page is expressly created to prompt the visitor to enter an email address. We’ll teach you how to create the perfect landing page to do so.
7. We’ll teach you how to write the perfect email for your cause
The challenge for most writers is to capture and maintain their reader’s attention. Email is not radically different from traditional written correspondence. What distinguishes email from other business writing is the informal, conversational tone and fragmentary sentence structure.
We’re going to teach you everything, don’t worry.
Conclusion
Emails have so much potential and can be used in several different ways, some of which have been listed above. These are highly effective packaged bits of information that require very little investment on your part but can do wonders for your business.
Email marketing should, therefore, not be taken lightly but given the credit it’s due. So join us today and learn email marketing from the experts.
Source: Digital Ready
