Snap and Cameo collab to bring a platform that will offer Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.
The Snap x Cameo Advertiser Program offers Snapchat partners the ability to work with Cameo’s global talent pool to create custom short-form video ads exclusive for Snapchat.
Cameo is just like Snap, where the app give you ability to chat with talent via direct messages and it lets ordinary people pay celebrities to record personalized messages for fans upon request.
In this partnership, Cameo will put forward it’s best foot and scout out the best fitting talent for the partner’s brand campaign and make sure its suits right for the Snapchat’s platform.
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The SnapxCameo collab has already tested their new program with beta partners like Mattress Firm, 37Games and more, to prove that authentic and star-power performs.
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“Cameo and Snapchat are perfect for each other and we’re thrilled to bring our partners even more flexibility and opportunity to reach the hearts and minds of our community,” said Peter Naylor, VP of Sales, Americas, Snap Inc. “Cameo’s incredible talent roster, married with Snapchat’s ad offerings, will create a true win-win-win partnership for our marketers, Cameo, and Snap-chatters everywhere. We can’t wait to see brands get involved.”
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Source: Social Samosa
