These MRLs will be set up across 35 acres of land in top Indian metro cities with the aim of providing buyers with access to high quality used cars coupled with warranty through a trusted channel.
CARS24, India’s leading e-commerce platform for pre-owned vehicles, introduces yet another first in the category by announcing the launch of seven company-owned refurbishment centres called Mega Refurbishment Labs (MRLs) this year. These MRLs will be set up across 35 acres of land in top Indian metro cities with the aim of providing buyers with access to high quality used cars coupled with warranty through a trusted channel.
The pre-owned car ecosystem has always been plagued by inefficiencies due to the inherent information asymmetry in the vertical. CARS24 is building a gold standard for the quality of used cars in India- the convergence of disruptive technology driven state-of-the-art facilities will transform the pre-owned auto industry and thus, fill the standardisation and benchmarking gap prevalent in the industry. The brand will also leverage AI, machine learning and data science to standardize and optimize the refurbishment process. This will make the entire process efficient and effective while eliminating subjectivity.
The seven MRLs will be across key metro markets of Delhi NCR, Mumbai, Bangalore, Ahmedabad, Chennai, Hyderabad, and Pune. Around 20,000 cars per month will be refurbished at these MRLs and upwards of 1500 auto experts jobs will be created. In the first phase, starting October 2021, the facilities across Delhi NCR, Mumbai, Ahmedabad, and Chennai, will be operational and running as per capacity requirements.
Speaking on the announcement, Kunal Mundra, CEO, Cars India, CARS24 said, “With customer centricity at the very core, CARS24 has been growing rapidly over the last several years and we are consistently working to bring a whole new world of cars to even more customers. In this pursuit, we have identified that quality of used cars is the most important requirement for buyers. This requires significant refurbishment investment and effort and hence to cater to these consumer needs, we are setting-up India’s largest refurbishment facilities- Mega Refurbishment Labs where we will use best-in-class systems, processes and technology to deliver quality cars that, together with our warranty and customer friendly return policies, will ensure an outstanding customer experience.
He further adds, “Used car buyers still compare a used car to a new car and hence, there was a need to create CARS24 owned capacities for used car refurbishment implemented across various brands of cars. This requires a very high level of standardisation on all car refurbishment work which is otherwise impossible to achieve through an outsourced model.”
Founded in 2015, CARS24 exists to transform the way consumers buy and sell cars by leveraging technology at every leg of the consumer journey to solve genuine pain points and deliver a seamless experience. It allows customers to shop from 10,000 cars on the platform, finance, then select doorstep delivery with additional features of 6-months warranty and no questions asked return policy. CARS24 vehicles are inspected, reconditioned and photographed in 360-degrees at the refurbishment centres, so customers get a trustworthy, reliable and transparent buying experience along with quality cars.
Source: Business World