Eggoz is poised for explosive growth as it increases its brand footprint, launches egg-based value-added products, and enters new geographies.
Eggoz, India’s only egg focused consumer brand for fresh and chemical-free eggs, has raised Series A funding of ~USD 3.5M led by NABVENTURES (a VC fund anchored by National Bank for Agriculture and Rural Development: NABARD), with participation from Avaana Capital, Rebright Partners, Bellerive Capital and angel investors Sanjiv Rangrass and Indresh Saluja.
With this funding, Eggoz is poised for explosive growth as it increases its brand footprint, launches egg-based value-added products, and enters new geographies.
The egg production in India is concentrated in the Southern states. At the same time, there are hardly any scaled-up production facilities in the North, resulting in extended supply chains and multiple intermediaries, with eggs reaching consumers in the North after 4-7 days, lacking in freshness and quality. Eggoz plans to address this gap in the procurement and supply of eggs in North India.
Founded by Abhishek Negi, Uttam Kumar, Aditya Singh who are alumni of IIT Kharagpur and Pankaj Pandey, Gurgaon-based Eggoz today is India’s only focused consumer brand play in eggs, which procures and delivers fresh and chemical-free eggs from farm to retailers within 24 hours of laying.
Apart from its primary presence in Delhi-NCR, Eggoz is also present in major cities like Allahabad, Bhopal, Chandigarh, Indore, Patna and Ranchi.
The brand closely works with farmers under a fully supported integration model, ensuring 100% natural feed to birds and deploying IoT & farmer app tech platforms. Eggoz ensures that all eggs undergo 11 safety checks, including pH tests, proper grading, cleaning, and UV sanitisation after procurement. Packed Eggoz boxes are then sold via Omni-channels, including Kirana stores, mini-supermarkets e-commerce platforms and online D2C.
“Eggoz is a vertically integrated farm-to-consumer startup, building a brand in a $12B egg consumption market that is growing at 15% CAGR and 98% of total eggs are still consumed in unpackaged format. We, at Eggoz, are building the first nationwide farm to consumer brand that is centred around superior quality, high bioavailable nutrition and freshness. Over the past four years, we have developed our quality integration model and are now poised for rapid growth. I am thrilled to partner with NABVENTURES for the next phase of growth and our existing investors Avaana and Rebright for supporting us through thick and thin. I welcome all the investors to the Eggoz table as we scale the brand and platform to new heights and make Eggoz a household brand name”- Mr Abhishek, Co-founder of Eggoz.
“We are seeing newer brands being created across consumer categories on the back of quality-linked premiumization and a large white space exists in the eggs category. Eggoz’ vertically integrated model enables them to offer superior quality produce to their consumers. We are excited to continue our journey with the team as they build the largest and most-loved eggs brand in the country.” – Anjali Bansal, Founder, Avaana Capital
“We in NABVENTURES believe that this initiative of Eggoz will bring egg production closer to the consumption centres in North India while augmenting farmers’ income. We shall be working closely with Eggoz to deepen their penetration in the rural areas amongst farmers and other community groups.” – Gills John, Vice President, NABVENTURES
Source: Business World