The team’s global exposure and the small-town connection is the ultimate recipe for building a successful Tier 2 and below towns’ franchise grocery retail chain.
SuperK, a tech-enabled grocery retail chain for small towns has raised 6 Cr in Seed funding. The round was led by Strive VC and saw participation from Firstcheque, Ramakant Sharma & Syndicate, serial entrepreneur Srinivas Anumolu, Anand Chandrasekaran (ex-Snapdeal CPO/Facebook Director), Lalit Keshre (CEO at Groww), Rajan Bajaj (CEO at Slice), Sampad Swain (CEO at Instamojo), and many more veterans from the startup ecosystem. SuperK plans to utilize this investment for expanding its infrastructure, improving technology, and hiring talent.
With an aim to revolutionize the retail sector of small towns, SuperK is enhancing the customer experience by building a branded retail chain from the ground that is designed keeping in mind the specific needs of these small towns. The team’s global exposure and the small-town connection is the ultimate recipe for building a successful Tier 2 and below towns’ franchise grocery retail chain. SuperK is already the largest grocery chain in Kadapa district of AP and fast becoming a recognized brand. For instance, a town like Veeraballi does not even have an ATM or a petrol station but thanks to SuperK they can still enjoy the benefits of a modern retail experience from a store operated by a local person.
Batchmates at BITS Pilani, Neeraj Menta & Anil Thontepu founded SuperK in Dec 2019 –with a vision to empower small format retail stores across India. Neeraj earlier co-founded Hungerbox and also built products at Flipkart and Zeta. Anil previously led product management at Kaodim (a services marketplace in Malaysia), prior to which he managed growth at Hike and Phonepe.
Commenting on the fundraise, Neeraj Menta, Co-Founder at SuperK said, “Our mission is to bring modern retail experiences to the smallest of towns in India by empowering entrepreneurs from these towns to easily own and operate supermarkets. Most other startups that are helping retailers are only providing tools to these stores while we are driving outcomes for the stores by using the technology ourselves. We have spent the last 1.5 years validating and tweaking our business model and with a strong operating playbook in place, we are now investing in logistics infrastructure and tech products to further improve and scale our network of stores.”
Source: Business World
