Designers must work with a scientific approach coupled with creativity in the solutions as UX design is both an art and a science!
User Experience (UX) forms the very core of your platform’s success parameters, be it a website or an app. Users on a daily basis, are familiar with various websites and apps. What demarcates a business from the others is its design that eventually paves the way for a good user experience.
Hence, keeping abreast with the recent trends and implementing the same in your platform becomes all the more essential for UX designers. As we inch towards the New Year, have a glimpse at some of the UX trends that will rule the industry in 2022 –
Research is the key
The first and foremost step in creating noteworthy designs is thorough research. Every business has a primary objective to offer products that will impact the lives of users. Hence, the product needs to be informed by insights and data collected through in-depth research. A data-driven user-centered design approach can give the business a competitive advantage.
Being designers, we not only have to be aware of the recent industry trends but also need to have information about the users’ changing preferences, behavior, needs, and wants. Ever since the pandemic came into the picture, consumer behavior has been ever-evolving. The design solutions will be more effective when informed by time-relevant insights. Hence, constantly tracking these changes and modifying our design strategy accordingly is equally essential.
Connected experiences: The next big thing
Amongst the plethora of new-age tech solutions, immersive technologies seem to be marking their presence in the designing space. Businesses are offering digitally and physically connected experiences. This has been possible by complementing technological advancements with user-centered design. This is a major trend to look out for.
UX designers will need to transcend the boundaries of the digital platforms and think of experience design through spaces, and connected products. To ensure the provision of the same, data gathering on the consumer behavior and market analysis via data analytics is critical as this can be used to offer high-end experience solutions that serve business goals and are relevant to the users.
Mobile-first experience
Mobile penetration across age groups has been on a rise. As a result, mobile devices account for approximately half of the user searches today. Hence, it becomes important for designers to design UX experiences optimized not only for the desktop version but the ones that are compatible with mobile devices as well. The mobile-first approach will thereby emerge as one of the significant trends in 2022.
Holistic experience design outside digital
With the pandemic, a lot has changed. The acceptance of digital transformation in the business world has exceeded the predictions as with the pandemic most of the companies had to turn to digital solutions to keep the business going.
UX design will become more holistic and will take into consideration the user, the devices used, the environment, the human behavior, as well as the psychology of users including viewpoint, attitude, emotions, motivation, abilities, trigger points, etc. and will work with the sole aim to offer optimal and high-end experiences.
Design for speed
In the present times fast-paced lives, users opt for experiences that are quick and easy. As 5G is set to dominate our lives soon; UX designing will also become optimized for quick loading. Hence, the design will become minimalistic and simplistic so that the elements offer effective user experiences without increasing the load time.
Summing Up!
Designers must work with a scientific approach coupled with creativity in the solutions as UX design is both an art and a science! Designers today need to be adaptive and flexible to cater to the ever-evolving needs of the consumers. They also have to meticulously cater to the complexities of the changing world while expanding their perspectives!
UX design is all about the holistic approach wherein the users’ preferences, the client’s demands, as well as business requirements, all are taken into consideration. These trends will hopefully guide the designers and assist them to prepare for the future. To achieve this objective, it is essential for the designers to stay updated with the latest trends, be confident enough to implement them, and even experiment with ideas!
Source: Business World
