The season finale of Bigg Boss OTT hosted by Salman Khan clocks close to 3000 crore minutes of Watch Time being watched by 10 crore unique viewers.
JioCinema’s Bigg Boss OTT was viewed by over 10 crore unique viewers and clocked close to 3000 crore minutes of Watch Time. As per their report, Bigg Boss set new records for the most streamed Live entertainment event in India and in the Top 5 globally with 2.3 crore viewers, and 72 lakh peak concurrency.
On JioCinema Bigg Boss OTT garnered 540 crore votes and 245 crore video views across the 8 week season. Over 5.5 crore users engaged with interactive features such as Multi camera feeds, audience takeovers in Hype mode, Meme The Moment, Live Chats and more.
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This season concluded with sponsors across categories including Vimal Elaichi, Too Yumm, Vicco, Chings, Paytm, Silver Coin and Lenskart. Advertisers spanning categories including FMCG, technology, lifestyle among others also leveraged JioCinema’s ad-tech suite to propel reach and engage the viewer base.
Shedding light on the association with Bigg Boss OTT, the spokesperson for Vimal Elaichi said, “Vimal Elaichi as a brand stands for the emotion of apnapan and Bigg Boss OTT is one show that brings the entire nation together. Bigg Boss has evolved into a ubiquitous phenomenon in Indian households, and our partnership with Bigg Boss OTT stands as a testament to the remarkable achievements we have accomplished. The collaboration has helped us to create a powerful and impact-driven narrative across various touch points, thus building a lasting connection with the audience.”
Commenting on the association Yogesh Tewari, Vice President of Marketing at Guiltfree Industries, RP-Sanjiv Goenka Group said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Bigg Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”
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Source: Social Samosa
