Trends on social media spread like wildfire. Even if no one knows the origin of a meme or trend, people are quick to hop on the proverbial trend train. Not just that, residents of the internet town are quick to display their wit and creativity by taking a trend, making a template out of it, and repurposing it to make several memes around the same theme.
A particular trend that has been spreading feverishly is the “Thala for a reason.” The trend evolved out of the praise that fans frequently shared for MS Dhoni on social media. Hardcore fans started indiscriminately featuring the former India captain in creatives, emphasizing Dhoni’s significance and how the outcome would have been different if he had been in a particular situation. Some users took a sarcastic jibe at this phenomenon getting out of hand by creating memes and creatives that took this association–of Dhoni with situations–to bizarre lengths. This new trend, in turn, turned huge as people started to derive the number ‘7’ (M S Dhoni’s jersey number) from literally anything. Different logics and numerics adding to the number 7 took the internet by storm as people displayed their creativity in reaching that number through the quirkiest methods.
Leveraging this trend, several brands jumped into this meme-river by sharing their creatives. These featured wordplays, uncanny associations, and quirky logic of reaching the number ‘7’.
Here are a few brand creatives that we stumbled upon:
Myntra
Thala for a reason 😎 pic.twitter.com/4jwaNylhlu
— Myntra (@myntra) December 10, 2023
Google India
The message is clear. Thala for a reason 👑7️⃣ pic.twitter.com/cTRH1g2b1S
— Google India (@GoogleIndia) December 12, 2023
Swiggy
thali for a reason 👍🏻 pic.twitter.com/XkSFXrjldy
— Swiggy (@Swiggy) December 11, 2023
Zomato
7 – 7s 🤯 Thali for a reason pic.twitter.com/sLdDfVvEsq
— zomato (@zomato) December 11, 2023
Swiggy Instamart
Thala for a reason 😌 pic.twitter.com/MhM7kBxVO9
— Swiggy Instamart (@SwiggyInstamart) December 10, 2023
C+O+N+T+E+X+T = 7, thala for a reason 👑 https://t.co/UnCiGyfTxE
— Swiggy Instamart (@SwiggyInstamart) December 11, 2023
Blinkit
blinkit has 7 letters, the message is clear. thala for a reason 💪🏻
— Blinkit (@letsblinkit) December 10, 2023
Prime Video India
this tweet was posted at 6:01 pm
message is clear 7️⃣— prime video IN (@PrimeVideoIN) December 10, 2023
Netflix India
Atmaram has 7 letters and 7 lives for a reason.🫡 pic.twitter.com/ehlOqqr1MB
— Netflix India (@NetflixIndia) December 11, 2023
KlarifyLife
Klarify = 7 letters
Thala for a reason#thala #msd7 #CricketTwitter— KlarifyLife (@klarifylife) December 11, 2023
ACKO
ACKO = savings
No. of letters in savings = 7⃣
Thala for a reason! 👑🏏#CricketTwitter #Thala— ACKO (@ACKOIndia) December 11, 2023
CashKaro.com
Thala for a reason 😉
.
.#CashKaro #Cashback #CricketTwitter #Dhoni #TrendingNow #momentmarketing #Thala #thalaforareason pic.twitter.com/94CyQMhYIQ— CashKaro.com (@Cashkarocom) December 11, 2023
AJIO
‘Thaila’ for a reason pic.twitter.com/6QSYPPiUzl
— AJIO (@AJIOLife) December 11, 2023
— AJIO (@AJIOLife) December 11, 2023
Pizza Hut India
Pizza Hut is made out of “7” unique letters.
Message is clear! 💛#PizzaHutIndia— Pizza Hut India (@PizzaHutIN) December 11, 2023
Domino’s India
1 pizza has 6 slices
1+6 = 7, thala for a reason😎#DominosIndia pic.twitter.com/4UpAyN8j1R— dominos_india (@dominos_india) December 11, 2023
Shaadi.com
Shaadi mein 7th phere kyun hote hai? Thala for a reason 😎
— Shaadi.com (@ShaadiDotCom) December 11, 2023
Chennai Super Kings
CHENNAI
CRICKET
WHISTLE
YELLOVE
IYKYK 🦁😉— Chennai Super Kings (@ChennaiIPL) December 11, 2023
boAt
‘Satranga hai ye ishq’ has been on my mind – Thala for a reason #MSD7 #Thala
— boAt (@RockWithboAt) December 12, 2023
Jeevansathi.com
Jeevan7athi for सात janam 🤍
Thala for a reason.— Jeevansathi.com (@Jeevansathi_com) December 11, 2023
Havells
Delite Alkaline Plus Water Purifier = 7 stages of purification
Thala for a reason😎 #Number7 #ThalaForAReason #HavellsWaterPurifier #Havells— Havells (@havellsindia) December 11, 2023
Disney + Hotstar
This post, for a reason 7️⃣#JaiHo #Drishyam #TheBigBull #Super30 #MSDhoniTheUntoldStory pic.twitter.com/60OY0n3rrc
— Disney+ Hotstar (@DisneyPlusHS) December 11, 2023
BookMyShow
There could only be one reason 7️⃣😉 pic.twitter.com/Fd0nr8ofoe
— BookMyShow (@bookmyshow) December 11, 2023
Source: Social Samosa