FCB Kinnect has announced the elevation of Kejal Teckchandani from Senior Vice President to Executive Vice President – Influencer Outreach. The agency has also elevated Mala Sharma to AVP – Influencer Outreach.
During Teckchandani’s seven years at FCB Kinnect, she has established a data-centric team that transcends traditional influencer buying, marrying data and creativity with a brand-building strategy. She’s also added a dedicated creative team that tackles end-to-end influencer briefs to the existing influencer desk of 50+ at FCB Kinnect.
Together they have worked for the top brands in the country like Amazon, Asian Paints, Google, Intel, Lenovo, ITC Foods, SBI, HDFC Bank, Tata EV, and more.
With over 13 years of experience in Finance, Kejal Teckchandani possesses a deep understanding of the critical importance of ROI and value addition for clients. In a highly unorganized market, this has helped her build an influencer business model that delivers cost efficiencies to brands through strong relationships with the influencer community, from top-tier celebrities to localised micro-influencers.
Speaking on the elevation, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “With India’s influencer marketing sector projected to reach INR 33.75 billion by 2026, growing at a CAGR of 18%, the impact of influencer marketing is undeniable. For every consumer-facing brand, implementing an influencer strategy is essential. Kejal has done a fantastic job in building and growing Kinnect Outreach, shaping her team to think like a creative agency and execute like a media agency. Under her leadership Kinnect Outreach powers influencer marketing capabilities not only for FCB Kinnect but for the entire Group.”
Kejal Teckchandani, Executive Vice President – Influencer, added, “Building the leading influencer desk in the country and giving our clients a competitive edge has been incredibly gratifying. Although I come from a background in finance, I found my true calling in advertising, and I couldn’t be happier with this transition. Our goal has always been to harness creativity in influencer marketing to drive economic value for brands. It has been a fantastic journey, and we will continue to invest in data, tools, and people to elevate Kinnect Outreach to even greater heights.”
Source: Social Samosa
