What is the Importance of a Website in the Marketing Process?
The importance of a website for marketing extends to every aspect of your digital marketing strategy. It acts as the backbone of your online presence, every type of communication, and piece of content.
Even the advertisement that you put online will drive the consumer back to your website. All of this points to the fact that a website gives consumers a clear idea of what your brand is about and what types of products or services you offer.
Therefore, a website is vital to the entire marketing process.
How to Build a Simple Website for Marketing?
There are two ways in which you can easily create a website (without any knowledge of coding) and these are
Using Saas CMS
- Wix: It is the perfect platform for small businesses, creatives, and beginners as It’s feature-rich, with quality SEO tools and hundreds of apps.
- WordPress.com: It is one of the best, easiest, popular, and the best part – free, website builders out there.
- Squarespace: This platform is especially great for strong e-commerce integration and community-building services.
- WebFlow: A favourite of web designers because of its powerful features and the level of customization it offers, WebFlow is a great platform.
Using Self Hosted CMS
- WordPress: As mentioned above, one of the best website builders for beginners and even professionals.
- Drupal: It uses pre-written modules instead of creating custom features from scratch that lead to faster website creation.
- Joomla: It provides a more advanced system for user access controls and user management.
How Do We Teach the Website Creation Process
At Digital Ready, all aspects of website creation are taught with equal gusto:
The value of user experience in the Digital Marketing process
The vitality of this aspect is discussed at length to help the students understand it well since customer satisfaction is the heart of marketing.
An overview of website creation – Domain, Hosting and Installation of WordPress
The three main technical aspects of website creation, using WordPress, are made crystal clear so that there is no confusion later on.
Introduction to various website components
A website is made up of several components such as the address, navigation, design, content, and so on, which are taught at length.
Performing research for content and design ideas
We don’t just help them in designing and putting together a website but also help them understand the research that goes behind website development.
Creating a sitemap using MindMeister (Mind Mapping Tool)
Sitemaps are not just helpful in improving Google search rankings but also aid in understanding your website structure, and making it easier to navigate the website.
Modelling the web pages with Figma
Figma is a great way to quickly design, build, and export files for animation and prototyping. It is very easy to use and has all the tools required to get the job done well.
Thinking about content for each page
There is a sea of content out there so we do our best to teach our students how to create content that will help them in standing out, right from the homepage to the different landing pages.
Understanding the WordPress CMS (Hands-on)
Even though it might be easy to navigate, expert guidance wonky helps our students in making the best of the CMS (content management system).
Installing theme and all required plugins
There are numerous themes and plugins at their disposal, and we coach them to determine which ones will suit their website the best.
Creating a quick logo (Using Canva)
Canva is another great platform for creating infographics, logos, social media posts, and so on.
Creating Pages
Different pages solve different purposes. Right from the ‘About’ page to the ‘Contact Us’ page, we help them in creating them all.
Building Menu
It is vital for navigation purposes and helping users understand the website.
Building the Header and Footer
The header and footer contain links to important pages on your site that potential customers will often want to visit before making a purchase or inquiry.
Building the Home Page
First impressions are so important and the homepage is created keeping this in mind.
Building the Contact Page
Accessibility is important and having a good and easy-to-use contact page comes into play here.
Building the Blog Page
It plays an amazing part in driving traffic to your website and increasing the SEO score of a website.
Building Other Pages
From product pages to event pages and even gallery ones, we help our students in creating them all.
Checking for mobile responsiveness
We live in the smartphone age and therefore, mobile-friendliness is vital for any website.
Tracking visitors with Google Analytics
Keeping track of and monitoring a website after its launches is pretty important since it helps in improving the content for the visitors and correcting any errors.
Adding ecommerce functionality
For all those interested in starting an online business, we also aid our students in understanding and adding ecommerce functionality to make it feasible for running online businesses.
Why is Digital Ready’s Process the Best?
Four points and you’ll know the answer:
Our 20+ Years of Experience in Building Websites
We have seen the evolution of websites in front of our eyes and therefore, understand very well what goes behind creating a great website.
We Invent the Ways to Make It Easy for Our Students to Build Websites
We are constantly experimenting and figuring out new ways that will not just simplify the process for our students but also help them in getting better results.
We Show Both the Easy and the Hard Ways to Build Websites
There are both easy as well as hard ways to build websites. We teach our students both so that they are fully prepared and can handle both.
We Make them Build the Elements All Through the Course
Right from the start, we help our students in prep in how to build a website and this continues throughout the course.
FAQs on Building the Websites
Some of the most common queries that are asked about website development have been answered below:
Does it require any coding to build websites for marketing?
No, you don’t need to know coding to build quality websites.
Can I build a website even If I don’t have prior experience in using computers?
With our training, all you’ll need is some level of creativity and the passion to create something good.
I don’t know how to design graphics used in websites. Is it fine?
Website builders have their own themes and plugins that you can use. So if you don’t know how to do graphic designing, it’s fine.
How much would it cost to build a website?
You need to buy the domain name and hosting package to start a website. The cost varies based on your choice of domain extension and hosting packages. It may cost you about Rs.2000/- for the first year for domain name and hosting.
With this learning, can I offer building websites as a service to my clients?
Yes! Once you’re done with the course and are confident about your skills, you can easily start offering website development services to your clients.
Can I start my online shop with this training?
Since we teach how to add ecommerce functionality and all the other components that are required for an ecommerce website to run smoothly, the answer is yes.
Conclusion
How much learning website development will help you in furthering your marketing career or even add to your existing skillset cannot be stressed enough. It is one of those skills that will always be in demand and even help you in establishing your brand.
So join Digital Ready today and learn website creation to take several steps forward – towards becoming a quality digital marketer.
Source: Digital Ready
