LinkedIn’s new campaign targets India’s young and mid-career professionals

LinkedIn has launched a new brand campaign, ‘Stronger Together,’ in India. The campaign displays how the power of networking can help professionals in India boost confidence, discover new opportunities, and progress their careers in an evolving labour market.

Earlier this year, LinkedIn research showed that 83% of professionals in India aim to grow their networks in 2024. This comes at a time when India’s job market is highly competitive due to a large pool of applicants and diverse skill requirements, which can make job hunting an isolating experience. The ‘Stronger Together’ campaign reminds professionals to face these challenges by relying on their connections for support, motivation, inspiration, and opportunities.

Created in collaboration with Leo Burnett India and produced by Prodigious, the campaign targets young and mid-career professionals who are eager to upskill and advance towards fulfilling careers.