OMD India will be handling the integrated media planning and buying, creating innovative and forward-leaning end-to-end media solutions for the brand.
OMD India has been awarded the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.) following a very thorough and competitive multi-agency pitch.
The agency’s scope of work for the fast food chain includes integrated media planning and buying for the brand’s full portfolio and is tasked with creating innovative and forward-leaning end-to-end media solutions for the brand, serviced out of OMD’s Gurgaon office.
With McDonald’s growing digital footprint, the association with the agency will ensure sharper focus on ROI, a strategic partnership set to unlock the next chapter of growth for the brand.
Also Read: Digital and television act as yin and yang: Swati Nathani
The agency won the account by meeting the brand’s ask and presenting a comprehensive marketing strategy encompassing media and creative solutions.
Speaking on the association, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “We are delighted to welcome OMD to McDonald’s India (North and East) family. OMD has a strong track record of adding value through right talent, tools and technology. We are looking forward to this partnership and the OMD advantage – delivering the best of consumer attention and seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning and optimal media investment decisions.”
Talking about the win, Anisha Iyer, CEO of OMD India, said, “McDonald’s is a brand that is close to everyone’s heart and needs no introduction. Our partnership with them is a testament to OMD’s approach rooted in disruption, agility, empathy and the strength of our creativity – that tests boundaries, challenges convention and ignites change. We are focused on leveraging our unique resources to take the McDonald’s brand journey from strength to strength in North and East India and help unlock sustainable growth.”
You may also like:
Comments
Source: Social Samosa
