Kerala’s annual harvest festival Onam, which represents the beginning of a new year for Malayali-speaking people across the world, brings a new air of happiness and warmth. Consumers are extra gracious with shopping as they celebrate this colorful festival with flower rangolis, grand processions, folk dances, sadyas and more.
As Southern India comes alive with color, tradition, and the spirit of togetherness, brands seize the opportunity to align their messaging with the festival’s core values. Brands have released campaigns focused on themes such as tradition, unity, abundance, and joy.
For example, TATA Motors’ ad displays a picturesque view of families celebrating the festival with traditional food, and customs — decked in cultural clothes. Joyalukkas’ ad shines light on the role that jewellery plays in Onam celebrations. Federal Bank’s ad portrays how each individual in the family adds something to the traditional Sadya and how Onam brings them together.
Here are a few Onam campaigns that celebrated familial values and Kerala’s rituals:
TATA motors
Swiggy
Oxygen The Digital Expert
Kitchen Treasures
Federal Bank
Malabar Gold and Diamonds
Zee Keralam
Joyalukkas India
Zomato
Kerala Tourism
Cochin Airport
Malla Reddy Hospitals
Amul
This Onam, add a rich touch to a rich sadhya spread with Amulya.#Amul #Onam #Payasam #Traditions #Creamydelight pic.twitter.com/EzTLlXhBu0
— Amul.coop (@Amul_Coop) August 29, 2023
7UP
Make your Sadya even more refreshing! Wishing you a very happy Onam 😇#7UP #7UPIndia #SuperDuperRefresher #HappyOnam pic.twitter.com/gKmhdcAA6b
— 7UP India (@7UPIndia) August 29, 2023
Croma
Admin manifests all the good luck coming your way this Onam #Croma #Electronics #Gadgets #Onam #OnamCelebration #ElectrOnam #Festive #FestiveSeason pic.twitter.com/oJ6Up37L83
— Croma (@cromaretail) August 29, 2023
McDonald’s
May this Onam bring you bountiful joy and delight in every bite!#HappyOnam #McDonalds #McDonaldsIndia #ImLovinIt#TopicalSpot pic.twitter.com/Lwb5CYDsRy
— McDonald’s India (@mcdonaldsindia) August 29, 2023
Shree Cement
Treebo Hotels
Cofsils
If you feel we have missed out on any of your favourite Onam campaigns of 2023, write to us at content@socialsamosa.com
Source: Social Samosa
