The brand has collaborated with budding cricketers – Tilak Verma, Ishan Kishan and Ruturaj Gaikwad to promote young talent and spread excitement for the sport.
To celebrate this year’s cricketing season, hangout spot SOCIAL has launched a pan-India campaign Cricket Ka #DoosraStadium campaign for sports fans to immerse in an exceptional match-viewing experience.
The brand, a part of Impresario Handmade Restaurants has collaborated with three budding cricketers – Tilak Verma, Ishan Kishan and Ruturaj Gaikwad. Each short film shows the cricketers in high-pressure situations where it segues into what they are eating at the hangout.
The campaign is about more than just the game, it is about community building and promoting young talent. To create the #DoosraStadium vibe, big screens have been installed at all of the outlets, along with fun engagements, a ‘Stad-Yum’ menu featuring cricket-inspired #eats and #drinks and a lot more.
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The limited-edition menu features LLIITs, and unique finger food like #OneFamily LLIIT for the Mumbai fans, Kung Fu Pandya Momos and more are inspired by the different teams and cricketers. The thoughtfully curated foods and drinks have been included to elevate the experience of the #DoosraStadium across Mumbai, Delhi, Bangalore, Pune, Indore, Dehradun and Chandigarh.
“When it comes to a great match viewing experience, it is always enjoyed surrounded by a community of like-minded sports enthusiasts. With the #DoosraStadium vibe at SOCIAL, that’s exactly what we have set out to do. From our cricket-themed Stad-Yum menu that highlights the local culture of the teams with specially curated #eats and #drnks to the big screens and fun engagements planned at the outlets, every element comes together to bring out the stadium-like experience to your city. To take things to the next level we have collaborated with three young cricketing stars as well as the teams and aim to inspire the next generation of sports. We aren’t just a space to view the game, we are your favourite hangout where you can come be a part of the game.” says Alexander Valladares, Chief Marketing Officer – Impresario.
This campaign will be ongoing from 24th April till 28th May 2023.
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Source: Social Samosa
