Are you someone who has always been fascinated by the internet, Google, and keep wondering how it all functions? If the answer is yes, a career in SEO is the one for you. Lucky for you, Digital Ready has got the perfect training program for you.
But we’re getting ahead of ourselves. Let’s start from the start.
What is SEO?
SEO stands for Search Engine Optimization and refers to the process through which one can improve the quality as well as quantity of the traffic any website is getting.
It works on driving more organic traffic for your website and helps you in ranking higher on Google’s search results pages.
Who is an SEO Specialist?
An SEO specialist is responsible for making sure that all SEO strategies are being carried out smoothly for their clients/company. The specialist ensures that your website is built keeping in mind various factors that search engines have stipulated for indexing websites as well as improving rankings.
A specialist actively contributes to magnifying brand awareness by integrating marketing, the digital space, and content through their work. They are constantly toiling to get better rankings so that they get more traffic and customer engagement increases.
Why Should You Choose Digital Ready to Start Your SEO Career?
While Digital Ready began its journey in 2014, our mentors have over two decades of experience in this field. So, while many still feel that digital marketing is relatively a new concept, our experts beg to differ.
We present to you the top ten reasons why DR is the way for you to go if you’re looking to start a career in SEO:
#1
We’ve seen the digital landscape evolve in front of our very eyes since we’ve over 20 years of experience in the field. Therefore, we understand the trends like no one else.
#2
We don’t just sit on our knowledge but keep doing experiments so that we’re constantly leveling up, and teach our students to do the same. Always on top of the latest Google updates, we further teach them to know what to expect and what not to.
#3
Until they see the results for themselves, it is hard to make students understand the significance of Google rankings. We make them experience the importance of creating relevant content for Google since the effect it has on rankings is colossal.
#4
Concepts are best learned by doing and that’s the way we teach them to our students by engaging them with real-time projects.
#5
All our students are made familiar with the usage of high-end tools such as SEMrush, Ahrefs, Ubersuggest, Screaming Frog, and so on so that they can always perform their best and do quality SEO work.
#6
Digital Ready provides exclusive website audit training. Once our students are done with the course, they’re able to improve the functioning of just about any website.
#7
We’re not only focused on helping our students develop the necessary fundamentals but also the required analytical skills that come as a part and parcel of a career in SEO.
#8
When we say we’re passionate about digital marketing and all its different aspects, we’re not kidding. Each batch of ours has a maximum of 10-15 students so that we can focus on each one and impart quality knowledge.
#9
Our curriculum has been created keeping in mind the different learning patterns of different people so that everyone is able to get the most out of the course.
#10
The best part – we provide placement assistance. Right from brushing up their knowledge for interviews, to mock interviews, to lining up good companies for our students to be placed at, we do it all.
How Does Digital Ready Train You for a Career in SEO?
Our training can be broken down into three parts:
1. Giving the students quality SEO knowledge
We start right from the start, and our SEO curriculum goes something like this:
What is Search Engine Optimization?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo, and other search engines.
How do Search Engines Work?
Search engines work by crawling hundreds of billions of pages using their web crawlers. These web crawlers are commonly referred to as search engine bots or spiders.
Some terms you’ll need to know:
- Crawling: Search engines use bots or “spiders” to crawl billions of pages across the web by following links they find from other pages around the web.
- Indexing: Search engines then store the information they collect into their index
- Ranking: When a search query is entered, a search engine digs into its index for pages matching the user’s search query. The order in which they appear is called rankings.
What do Search Engines Look For?
Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links and that’s just to name a few.
But search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages.
Google Major Algorithm Updates
Every year, Google changes its algorithms some 500 times, that’s 1 – 2 times on average each day.
SEO Process
The process goes like this: Website Audit & Competitive Research > Create a Strong Website Architecture > Fill Each Page with Rich Content > Perform Keyword Research > Optimize each page, and so on.
2. Providing Certifications
When it comes to certifications, if you do study from Digital Ready, these certifications will be a part of the package – Google, Hootsuite, SEMRush, and Digital Ready.
3. Regular Assignments and Evaluations
Each student has to go through a pre-course assessment to validate their interest in digital marketing channels, communication (oral and written), analytical skills, and all other required skills.
Some FAQs About SEO as a Career Choice
To give you a better idea about a career in this specialization, a couple of the most commonly asked questions have been answered below:
Is SEO a Good Career Choice?
If the internet and all its quirks are something that interests you, a career in SEO might just be your true calling. For further clarity, we have listed the advantages and disadvantages below:
Advantages of a career in the SEO industry
- You work on your own schedule
- You can become a freelancer, start your own SEO agency, or work somewhere you love
- You’ll get to meet people from all over the globe
- Since the industry is expanding, there are many possibilities at your disposal
- As everyone is trying to set up their online presence, SEO professionals are highly in demand
Disadvantages
- It is a swiftly evolving industry and while it may be existing for some, it can get pretty overwhelming at times
- Your clients might get impatient with the results
- Even after you design a great SEO campaign, things might not go according to plan
How to Advance Your SEO Career?
You can learn more, get more certifications, and keep expanding your knowledge. You can also upskill and try for the post of digital marketing manager.
How much does an SEO professional make?
The salary of an SEO professional depends on the candidate’s experience, country of residence, proven record, and a lot of other factors. While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA.
Final Words
SEO is not an easy industry to crack but if you’re truly passionate and willing to learn from the best in the field, we’re right here to help you. Get ready to score the job of your dreams and start your career as an SEO professional.
Source: Digital Ready
