When it comes to Search Engine Optimization, the first thing that comes to our mind is Google.
Unfortunately, this is one big mistake.
Surely Google is the largest search engine that manages around 86% of global internet traffic. But it’s not the only search engine people use. So if you are building your SEO strategies based on Google only, you are putting your business in jeopardy.
A tiny change in Google’s algorithm & your ranking will go down the flush. But, if you are well placed on other search engines, you are better prepared to tackle such issues.
There are several search engines available out there. But recently, one of them has been making strides in total traffic. Yes, we are talking about the privacy-focused search engine Duck Duck Go.
People are worried about their privacy in the current times & this is what is pushing them to use DuckDuckGo instead of Google. So as a business owner, your website must rank better on DuckduckGo too.
In this blog, I will talk about DuckDuck Go, How to do DuckDuckGo SEO & the comparison between DuckDuckGo vs. Google.
So let’s start with the basics first.
Table of Contents
What is DuckDuckGo?
DuckDuckGo is privacy-focused Search Engines designed to offer maximum privacy to its users. Unlike other search engines like Google & Bing, it does not track your activities, does not target you with relevant ads, & doesn’t save your surfing data.
DuckDuckGo blocks all the traditional search engines’ trackers to track your online activities. It never stores your personal information & never sells it to Brands looking for customers’ private information.
Who uses DuckDuckGo?
DuckDuckGo does not store any users’ data, so it is difficult to conclude who exactly uses it. But one thing is pretty straightforward, people who value their privacy are the primary DuckDuckGo users. Some initial research shows that these users are extremely security conscious & are always looking for tech news.
From this information, it’s easy to guess that most of their users are in their early teens to late 30s.
Why should you not ignore DuckDuckGo SEO?
DuckDuckGo is a relatively new search engine compared to Google, MSN & Yahoo. But, it holds a 1.75% market share in terms of users. Before you start thinking that this number is very low, let me tell you that Yahoo has just 3.41% of the Global traffic!
Moreover, the actual number of user that uses DuckDuckGo is in millions. Now imagine this, there are millions of users, millions of opportunities. If you act early & play the right way, you can quickly grab the top rank in DuckDuckGo indexing.
So no matter what business you are in, DuckDuckGo SEO is critical. Another reason why your DuckDuckGo SEO is important is that the DuckDuckGo users tend to spend more time on websites, improving the possibility of successful conversion.
Comparing DuckDuckGo vs. Google
This is the big question that everyone is asking around the block! What is the difference between DuckDuckGo vs Google?
As I have already mentioned, Google stores your personal information like your search history, your IP address & your location. This makes it easy for Google to display relevant ads.
But that’s not the case when it comes to DuckDuckGo. DuckDuckGo never saves such information & hence offers you a hassle-free search experience.
Some other facts on the difference between Google & DuckDuckGo.
- User Experience: Both are search engines & both do their jobs equally. Both websites show your results like images, shopping & news. So in this section, both deliver equal value.
- Search engine ads: Google targets you using your previous search history. On the contrary, DuckDuckGo shows you an ad based on your current search. So which one do you think is a better option?
- Search Results: Well, you are comparing two firms, one that manages around 85% of global internet traffic & the other contains just about 1.75%. So you can easily guess that Google offers better Search Results.
How to do DuckDuckGo SEO?
Now, let’s get to the core question, how to do DuckDuckGo SEO & get a better ranking?
Step 1: Create a user-focused advice
DuckDuckGo has time & again integrated that user is at the core of their every policy. They want to offer more intuitive, clutter-free & smarter results to their users without tracking them. So the first step towards the DuckDuckGo SEO is to create a user-focused website that offers a fantastic user experience.
You can do this by making your site mobile-friendly, easy to navigate & with minimal pop-ups.
Step 2: Earn high-quality backlinks
Whether you are doing SEO for Google or DuckDuckGo, inserting high-quality backlinks in your content can be of great help. Focus on adding High-quality links & earning High-quality Backlinks.
According to Google, you do that & you will establish yourself as a great website. This will definitely boost your DuckDuckGo indexing.
Step 3: Choose the right keywords
Well, this goes without saying. You should add Intentional keywords in your content for AI-powered platforms like DuckDuckGo. You can add relevant keywords & keyword phrases to help your users find you more easily.
But there is a catch. Keyword stuffing can be the wrong thing to do for DuckDuckGo SEO. By integrating keywords organically, you can surely improve your ranking.
Step 4: Get your location right & add Hyperlocal keywords
Unlike peers like Google & Bing, DuckDuckGo does not track your location. So make sure you have mentioned them correctly on your website. This will eliminate the possible goof-ups by local customers in finding you.
Another step you can take is to add Hyperlocal keywords to get your local customers to find you easily.
Final thoughts
DuckDuckGo is a rapidly emerging Search engine, attracting people who want to secure their privacy. DuckDuckGo is growing & if you’re going to SEO optimize your website for DuckDuckGo, there is no better time to do so.
It will surely help your website reach people who stay away from Google. This means you’ll have a better chance of lading more customers via DuckDuckGo SEO.
I hope this detailed Guide to DuckDuckGo SEO will be beneficial for you. For further information on SEO, feel free to explore our website.
FAQ’s
Is DuckDuckGo SEO worth?
Yes, with an increasing number of users, you cannot ignore DuckDuckGo.
Do I need a different set of keywords for DuckDuckGo?
No, you can use the exact keywords that you use for Google SEO.
Are backlinks important for DuckDuckGo SEO?
Very, without them, your content won’t rank better.
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Source: WittySparks
