Welcome to the live blog coverage of the Festive Marketing Camp 2024, where Social Samosa brings together professionals from India’s advertising, marketing, and media industries for a day packed with insights, strategies, and inspiration.
Today’s event, live from Mumbai, promises a deep dive into festive marketing, with expert sessions on evolving consumer behaviours, emerging trends, and media strategies to win over consumers during the vibrant festive season.
Join the discussions and tune in live for key sessions.
3:22 PM – We’re live! Tune in to Social Samosa’s Festive Marketing Camp for a day of industry insights and expert discussions.
3:26 PM- The Emcee welcomes Hitesh Rajwani, CEO of Social Samosa Network on the stage. He wlecomes the audience to the Festive Marketing Camp.
3:30 PM – Gunjan Khetan, CMO, Perfetti Van Melle, India, takes the stage to deliver a keynote speech on Leveraging the Festive Economy.
3:37 PM- We are talking about festivities. India celebrates almost thousand festivals every year. We are a culture of celebration and that is important from a brand marketer’s perspective. – Gunjan Khetan
