As Onam approaches, brands are rolling out campaigns that aim to capture the festival’s essence through storytelling. This year, Zomato’s ad stands out by portraying the universal emotion of longing for home during festive times. The ad features a young woman who, upon tasting Payasam, is overwhelmed with memories of Onam. The narrative follows her journey through picturesque Kerala as she rushes to reunite with her mother in time for the celebrations. The ad conveys the warmth of home, even when one is far away.
Similarly, Linen Club delivers a poignant message with its latest ad, which tells the story of a man returning to fulfil a childhood promise. Years after being driven to school by an uncle in an auto-rickshaw, he comes back to take his uncle on a ride ‘like a king,’ just as he had vowed as a child. This ad evokes the nostalgia of forgotten promises and the importance of honouring them, even as we navigate the responsibilities of adulthood.
These campaigns remind us of the emotional depth associated with Onam, with brands tapping into the nostalgia, warmth, and togetherness that define the festival. Let us take a look at some other Onam campaigns of this year.
Onam surprise – Zomato
Eastern Sambar Powder – 40 years of Kerala’s legacyÂ
Pothys Kerala Onam AdÂ
Celebrate the Joy of Onam – RamrajÂ
Linen Club – Ona Vaakdhanam – #KeptMyPromiseÂ
Linen Club – PonnonakathiraadiÂ
PEPS ONAM TVC
Make Healthy Sleep a Tradition – Duroflex
Avanichinthu-Swayamvara Onam song – Swayamvara SilksÂ
Tata Motors – Onam Kerala DVC
Did you come across any other 2024 Onam campaigns? If yes, then share it with us at team@socialsamosa.com or post it in the comments section below.Â
