The survey covers more than 10 cities across the country revealed interesting data on consumer preferences for beauty and skincare products.
D2C beauty and personal care brand Pilgrim, which makes borderless beauty experiences accessible and affordable, today released exclusive brand insights and data from their consumer trends survey. The survey, which covers more than 10 cities across the country revealed interesting data on consumer preferences for beauty and skincare products. The survey shows a clear preference for clean beauty products as more than 75% of consumers wanted their skincare products to be free of sulphates and parabens. The brand survey also revealed that most of the respondents who preferred clean beauty products were women and men in the age group of 25-35.
The clean beauty market was valued at USD 5439.6 Million in 2020 and is expected to reach USD 11558.5 Million in 2027, growing at a CAGR of 12.07%. (Brand Essence) The global movement for clean beauty and skincare products has also increased the demand for such products in the Indian markets. The hyper-growing D2C beauty and skincare brand also revealed that they have witnessed 3X growth in revenue in 2021. Out of this, 75% of revenue was driven by their Korean beauty range, and the fast-growing French beauty range held a 25% share. Delhi, Mumbai, and Bangalore remained the highest selling states with a total contribution of more than 22% in yearly sales. Guwahati topped the sales charts in tier-2 cities with a 4% contribution to overall sales.
Commenting on the latest developments and the survey, Anurag Kedia, Co-Founder and CEO, Pilgrim said, ”The rise in global demand for clean beauty and skincare products has been phenomenal. Indian consumers have also shown a growing appetite for clean and non-toxic offerings. It is interesting to see how the modern millennials and Gen-Zs have spent more on clean beauty than the previous generations. We have also seen an increasing demand for vegan and animal cruelty-free products. Younger generations have played a huge role in this shift and are motivating the previous generations to join this movement. As a brand, we take pride in being 100% vegan, animal-friendly and plastic positive.
Earlier this year, Pilgrim released a data survey that revealed the growing demand for K-beauty products in the Indian market. The data gave interesting insights on product preferences and the geographical preferences of K-beauty products. The innovative brand, known for its non-toxic and effective product formulations, is now certified by PETA (People for the Ethical Treatment of Animals) for being cruelty-free and vegan.
Source: Business World
