The launch of these products is an addition to the umbrella of initiatives that the brand is focused on running for the welfare of the nation.
As the year comes to an end, 750AD Healthcare Pvt. Ltd. launches eco-friendly Bamboo Brushes, Tongue Scrapers, Cotton Buds and Neem Combs on its new e-commerce platform Gromacy.com that will add on fostering the vision of a minimal-plastic-use country. With special advantages through the platform’s e-friendly club, it will help the customers to gain special benefits, which will help the brand to take over the Indian market by offering an affordable and sustainable solution to its customers. Realizing the need for and importance of offering sustainable products to its customers, 750AD, India’s premier healthcare brand has come up with an exclusive range of Charcoal bristles and Castor oil bristle Bamboo brushes- Phoenix.
In the post-pandemic era, the customers are highly focused on adapting to a lifestyle that is environmentally friendly and helps create minimal carbon footprints. The e-friendly club by 750AD Healthcare will offer the customers the opportunity to be a part of an aware community which will dedicatedly focus towards developing a sustainable ecosystem for the country. The club members will get exclusive monetary benefits in the form of bonus points by buying Phoenix brush and other eco-friendly products on the platform. On buying these eco-friendly products from Gromacy.com, the customers will be given reward points. These reward points will be of the same amount as the amount on the purchase invoice of the customer. It is the brand’s way of rewarding those who make informed purchase decisions, thereby safeguarding the environment for the future generations. To add to this, apart from giving reward points, the brand will also offer attractive freebies to those who buy combo products from the e-commerce platform.
Additionally, the brand has also launched its wooden brushes which will be exceptionally helpful in limiting the plastic waste produced in the country. Apart from the reduction in plastic waste the use of bamboo brushes, cotton buds, tongue scraper and wooden combs are also medically proven to be effective in promoting oral hygiene and scalp health respectively. 750AD Healthcare Private Ltd. has in the past focused on creating campaigns that have a long-lasting impact on the benefit of mankind such as cancer awareness campaigns, hospital review initiatives, women health campaigns, and much more. The launch of these products is an addition to the umbrella of initiatives that the brand is focused on running for the welfare of the nation.
Speaking on the launch of the unique range, Mithun Majumdar, Co-Founder, 750AD Healthcare Pvt. Ltd. said, “The market size for bamboo toothbrush globally was valued at USD 23.5 million in 2019 and the market of bamboo brushes is expected to grow at a compound annual growth rate (CAGR) of 9.5% from 2020 to 2027. This increase is primarily due to the rising awareness of environmental degradation. Additionally, the use of wooden combs also adds to the market of environmentally friendly sustainable products. Hence, 750AD is focused towards capturing the market of sustainable healthcare and hygiene products which will in the future change the landscape of the country, primarily by minimizing plastic waste and pollution.”
While it is known that plastic is non-biodegradable, research also suggests that plastic toothbrushes contain toxic chemicals such as BPA, which disrupt the hormones of the human body and cause brain and behavioral disorders. Hence, Phoenix bamboo toothbrushes are the most viable option for promoting health and hygiene. In the future, the brand also plans on launching bamboo brushes with need bristles that will help the customers to take proper care of their teeth with the ayurvedic goodness of neem.
Talking about the market for such products, Shabnum Khan, Founder, 750AD Healthcare says, “Covid had a strong impact on customer behavior and there was an awakening on the use of plastic products that hamper the planet’s health. Hence, we as a healthcare brand want to be the harbingers of this change that will begin from the heart of the country i.e., Delhi. We plan on furthering the market further across different parts of the country.”
Highlighting the benefits of Phonenix Bamboo brush and 750AD’s Neem comb, Dr. D.K. Indoria (BDS) said, “Oral hygiene is an often-neglected topic in the country, hence, this initiative by 750AD healthcare is a unique way of grabbing the people’s attention on oral hygiene. Research suggests that electric toothbrushes are harmful for the planet and to those involved in its production. Electric waves harm the human body and hence, use of such brushes do not add to your body health. On the other hand, plastic products also do no good but are one of the most dangerous products for earth health. Hence, 750AD’s range of toothbrush and combs are your best choice to lead a safe and healthy life.”
Source: Business World