Birthed during the pandemic, the company observed the emerging trends of “new age food” for children.
11th February 2021: Adthera consumer brands, a children’s nutrition brand which is into the business of food supplement for kids that is fun, delicious and healthy, has raised INR 3 Cr in angel funding. The fund round was led by Anicut Angel Fund
Birthed during the pandemic, the company observed the emerging trends of “new age food” for children who are picky and fussy eaters, the first products that the company has launched are gummy bears under the brand name of Zingavita.
The company founded by Rohit Anand and Sachin Goel, has taken the universal appeal of that eternal and aspirational childhood symbol, Gummies and infused it with the goodness of vitamins and minerals to come up with Zingavita.
Mr. Rohit Anand, Co-founder, Adthera Consumer Brands, added, “We are very delighted with the support we have received from Anicut Capital, it is indeed a great endorsement of the idea and the space which we have chosen to be, we will be investing this money to raise awareness and create an exciting and engaging category in the kids nutrition space. As a D2C brand, we are very excited to talk to parents and children through the new age digital platforms.
Mr. Ashvin Chadha, Partner, Anicut Capital added, “Zingavita is uniquely positioned to tap the rapidly growing $5bn nutraceutical market. Not only this, Zingavita’s vision, to be the de facto brand to serve the kids nutrition market opens doors to even bigger opportunities which is still a nascent and underserved market in India. The team behind Zingavita have rich experience in bootstrapping, scaling and exiting large businesses in their prior stint as entrepreneurs, this further cements our confidence. We are privileged to partner with the founders in their journey to become the largest kids nutrition brand in India”
Source: Business World
