Anveshan aims to utilize this raised capital to hire new talent and strengthen and standardize its manufacturing units. The funds will be used to enhance the startup’s operational processes, improve quality control parameters, and R&D of new product ranges
Anveshan, a D2C healthy food brand founded in early 2020 by three IITG alumni Aayushi Khandelwal, Akhil Kansal, and Kuldeep Parewa, has recently raised seed funding of 3.67 crores, which was led by DSG Consumer Partners along with Titan Capital and Anjali Bansal from Avaana Capital. This funding round also had remarkable partaking from the existing investors and angels, including boAt Lifestyle and Beardo founders.
Anveshan has reported a spurted growth of 25x in its revenue in the last 18 months. With a strong team of 50+ employees, the company plans to increase the sales contribution from its own website & app and set up more FMCG distribution channels next year. Anveshan aims to utilize this raised capital to hire new talent and strengthen and standardize its manufacturing units. The funds will be used to enhance the startup’s operational processes, improve quality control parameters, and R&D of new product ranges.
“Anveshan is a startup with a clear vision and fabulous team. It aspires to change the food industry landscape in India, bringing natural and unprocessed products to the forefront. The brand glorifies the hidden gems of natural local Indian food and emphasizes our long-lost traditional wisdom. We are sure that the company will excel in rendering quality products to its customers”, said Hariharan Premkumar, Investment Director & Head of India, DSG Consumer Partners.
Talking about the investment and the support from the DSG Consumer Partners, Aayushi Khandelwal, Co-founder, Anveshan, said, “We, as a brand, wish to become the platform that bridges the gap between farmers and end-consumers. The proceeds will be used to propel our quality control methods, raw material sourcing, R&D of new products, and packaging innovations. We are also looking to establish in-house labs for our product testing.”
Akhil Kansal, Co-founder, Anveshan, stated, “We envisage Anveshan to be synonymous with health. We intend to develop and provide better products that surpass those in the market and meet consumer demands. We are working to build end-to-end traceability for all our products.” “We want to set up micro-processing units in rural areas, and thus boost rural employment while catering the quality food to our consumers,” Akhil further added
Kuldeep Parewa, co-founder, Anveshan, said, “The mission of Anveshan will always be to boost the rural economy by setting up more and more small enterprises in villages. At the same time, we need to bridge the gap between our farmers and end consumers.” The brand expresses immense gratitude to its investors for believing in the idea of Anveshan and being a supportive partner in its journey to make India healthy
Source: Business World
