LeadSquared’s Customer Relationship Management (CRM) tool enables educational institutions to streamline the admission and marketing processes by automating recruitment, enrollment, and retention of applicants.
LeadSquared, a Bengaluru-based SaaS company known for its admission automation solution, has partnered with CollPoll, a Mobile-first Campus Automation Platform, to transform educational institutions by digitising their admission processes. With this integration, LeadSquared aims to further their reach and serve institutions with a one-stop solution to help streamline enrollments by automating student acquisition, application tracking, student journey tracking, registration, and more. Automation and digitisation will help campuses manage their enrollment processes seamlessly and increase the inquiry to enrollment rates in addition to building a digital application/post-application process.
LeadSquared’s Customer Relationship Management (CRM) tool enables educational institutions to streamline the admission and marketing processes by automating recruitment, enrollment, and retention of applicants. It also helps understand student preferences thereby improving the brand awareness of universities. This, when integrated into CollPoll’s Digital Campus Suite, will provide institutions with the ability to differentiate themselves from their competitors by streamlining the admission process, boosting productivity, attracting and retaining the best talent, and driving profits. CollPoll’s Digital Campus Suite helps institutions’ administrators drastically reduce paperwork and human errors by digitising thousands of workflows within the campus and seamlessly managing critical functions such as admissions, record management, fee payments, and others. It helps faculty members plan lessons, capture attendance, grade assignments, and communicate with students and parents. Students can register for events, take quizzes, join clubs and chapters, apply for jobs or internships, give feedback, and request leave using the CollPoll app.
The higher education landscape of India is the third-largest in the world, housing over 50,000 institutions and 39 million students. Furthermore, the New Education Policy aims to double the gross enrollment ratio from the current 26.3% to 50% in higher education institutions. According to the India Brand Equity Foundation, in FY20, Gross Enrolment Ratio in higher education in India was 27.1% and the e-learning sector is expected to reach US$ 1.96 billion by 2021, with around 9.5 million students. According to a Bloomberg report, Gen Z makes up 32% of the global population. India’s Gen Z population currently stands at 472 million and on average; an Indian Gen Z spends eight hours per day online. Considering the enrollment in higher education institutions and the usage of devices, educational institutions have to transition from traditional transaction-management and record-keeping enterprise resource planners (ERPs) to open, collaborative and AI-based technologies. This will help the industry to keep up with student expectations on access to resources, and how they choose to communicate with their educators and peers.
The need of the hour is for educational institutions to adopt digital solutions that boost the operational efficiency of key processes of an institution. This will enable campuses to run admissions on autopilot with a complete student lifecycle management, making it a seamless process for students, faculty, administrators, and other stakeholders to collaborate and achieve better outcomes.
Nilesh Patel, Co-founder & CEO, LeadSquared “The education sector has seen a massive paradigm shift towards digitization since the pandemic. To reach out to a larger audience and solve the issue of a disorganized enrollment process, we believe this partnership will help educational institutions run their admissions on autopilot with LeadSquared. CollPoll, being a strategic partner, will expand our footprint in the education sector. The engagement will also help us learn more about the education sector and customize our offerings better.”
Hemant Sahal, Founder & CEO, CollPoll “We are excited to partner with LeadSquared. By automating key academic and administrative activities, we hope to help higher education institutions in India provide a seamless digital experience to all their key stakeholders. With our partnership, campuses will be able to deliver slicker, smarter experiences at scale by becoming digital and modern. We are bullish about impacting the lives of students across India by bringing all the information they need at their fingertips.”
Source: Business World
