With this the platform aims to scale it’s SmartHub customer data platform.
February 25, 2021- Blueshift, the leading AI-Powered Customer Data Platform, today announced a USD 30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures, along with Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round. Ratan Singh of Fort Ross Ventures will join Blueshift’s Board of Directors.
“Our mission is to back category-leading companies that are poised to dominate a market. Blueshift clearly stood out to us as the leader in the enterprise CDP space,” said Ratan Singh of Fort Ross Ventures, Blueshift’s newest board member. “We are thrilled to partner with the Blueshift team as they accelerate the adoption of their SmartHub CDP platform.
Blueshift’s SmartHub CDP platform which combines the data fidelity of a CDP with the intelligence needed for marketers to make real-time decisions, has been adopted by leading global brands including LendingTree, Discovery Inc., Udacity and BBC among others, and has been shown to deliver 781% ROI in a recent study conducted by Forrester Research.
“With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP, that can not only unify silo-ed data, but also unify silo-ed experiences”, said Vijay Chittoor, co-founder and CEO of Blueshift. “I am very pleased to welcome both Fort Ross Ventures and Avatar Growth Capital to the Blueshift family as they have tremendous experience with enterprise-focused scale-ups at our stage of rapidly accelerating growth.”
“One of the biggest challenges in 1:1 marketing is the need to activate large volumes of data when you scale to millions of customers across multiple touch points. Unlike other platforms that struggle with handling increasing amounts of data, Blueshift becomes more powerful the more data you have in it.”, said Chris Kachel, Senior Director of Customer Experience at LendingTree. “This has allowed us to scale our personalization efforts and customer journeys across multiple apps on different channels, and the results have been tremendous”
Source: Business World