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boAt Partners With Unicommerce

The company will be leveraging Unicommerce’s order management solutions to manage the rising demand on the brand’s website and elevate the post-purchase experience.

boAt, Indian largest audio wearable brand announced its association today with Unicommerce, India’s largest e-commerce focused supply-chain SaaS technology platform, to strengthen its supply-chain operations and ensure faster delivery for all orders received on the brand website. The company will be leveraging Unicommerce’s order management solutions to manage the rising demand on the brand’s website and elevate the post-purchase experience. The solution allows boAt to effectively allocate orders and manage all orders and inventory on a single platform. The company is currently managing around 6000 average order per day with an inventory of 5.5 mn products stored across multiple warehouses located across various locations in the country.

With a wide range of audio products and wearables, the company is gearing towards great customer experience by enabling faster deliveries and seamless online shopping experience through its brand website. In order to further streamline their existing supply chain management and logistics, the partnership will ensure smoother business execution and accelerated growth. The Unicommerce platform also offers a vigorous AI-based technology that allows brands to reduce order fulfillment time and utmost customer satisfaction.

Commenting on this partnership, Kapil Makhija, CEO Unicommerce, said “BoAt in an iconic youth audio technology brand in India and we are ecstatic to partner with them and support them in their e-commerce journey. Through this partnership, we are committed towards strengthening its brand website operations and this association will further help them in faster order fulfillment process and significantly reduce return orders. We have industry’s finest technology solutions designed for companies with a focus on selling through brand websites, our seamless integration with leading website platforms and logistic solution providers makes us a preferred choice of many brands and retailers.”

The Unicommerce solution comes with 150+ hassle-free integrations which include global marketplaces, website platforms, logistics providers, ERP, and POS systems.

Speaking on the partnership Vivek Gambhir, CEO, boAt said “We are delighted to partner with Unicommerce to elevate our supply chain operations for our brand website operations. We are witnessing consistent traffic growth on our website and with the unique tech capabilities of Unicommerce, we are hopeful that we will be able to streamline our operational flow, reduce return orders, and ensure consistent repeat customers by enhancing the post-purchase experience for our consumers. We have a wide product range for audio and wearable products portfolio and we are confident that with this partnership we will be able to further expedite our brand’s growth.”

At 1 million+ daily transactions, Unicommerce clocks over USD 5 billion GMV annually. Moreover, the e-commerce automation platform currently processes over 20% of India’s total volume of shipments. Considering its rapid growth in the last few years, the company plans to increase its workforce by over 60% to fuel its future agendas.

Source: Business World

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