Convenience in retail is not just about an online platform that brings together all products of your need at one place.
Convenience has emerged as one of the biggest factors shaping the buying decision in 2020. As per Deloitte’s Retail Industry Outlook, buyers are giving importance to the convenience of buying along with the price and product quality.
And why not! The last few months were quite challenging for most of the people around the world. In this scenario, the ease of buying things online is giving them the much-needed solace.
This concept also encompasses those products which make your personal and professional lives easier. And one of the best examples of such products are business software.
Automation Technologies: Promising Convenience in the Age of Digitization
With remote employees becoming a crucial part of the modern-day work culture, businesses are increasingly searching for automation technologies which can make workforce management easier.
IT solutions like video conferencing software, GPS-based attendance tracking, employee time tracking solutions, online document management tools, etc. have become an indispensable part of any business process. If we go by a report by McKinsey, digital workplaces that are backed by online collaboration tools witness an increase in productivity by 30 percent. Collaboration tools and other such software solutions for project management and workforce management have become the products of convenience not just for the employers but employees too.
Solutions like to-do list software, speech to text apps, and learning management solutions are helping employees manage their daily tasks efficiently. With online hiring strategies gaining pace, many HRM solutions are further ensuring contactless yet smooth onboarding for remote employees.
Online Marketplace as the One-Stop Shop for Software Buying
Just like you have online marketplace like Amazon and Flipkart for buying every possible item you need, there are online software platforms like Techjockey. This software eCommerce platform works with the idea of bringing all types of business IT solutions under one umbrella.
The traditional approach to software buying was connecting with local vendors and settling down with limited choices. On the contrary, online platforms offer plenty of choices across different software categories along with comparisons based on tech specifications and the ease of use. Software experts available on chat and on call are further bringing the human factor to software buying.
Online Consultation by Experts = The Convenience in Buying
Software evaluation and selection across online platforms with multiple choices can be a tedious task for buyers. This is where online software consultation by experts serve the purpose. Software consultation and online demonstrations often save the buyers from the hassle of going through the specifications of every software. With the help of experts, buyers have the ease of procuring the right IT solutions for their specific business needs.
Customization: Another Buzzword in the Software Marketplace
Customization is another factor that is shaping the software buying trends in India. IT solutions with customized features as per specific business needs are the demand of evolving businesses. Personalized features for specific business processes further ensure that the software is easy to use. Your employees will have to spend less time in getting acquainted with the software features and can deliver higher productivity with technology at their disposal.
SaaS: Giving a New Meaning to Convenience in Tech Adoption
Yes, you read it right! The SaaS model ensures higher flexibility in terms of payment options. At the same time, it offers the convenience in accessing software features anytime and from anywhere. Small businesses are enthusiastically adopting SaaS services to avail the best of IT solutions within their small budget. The SaaS model has truly brought the convenience factor in software buying and implementation. And, that’s the reason of its immense popularity in such a short time.
Summing Up with the Emphasis on Competitive Differentiation
Software developers in India may not be able to conquer the market for a long time by focusing just on product and price factors. Customers today give equal emphasis to the ease of buying and using any product. The ease of software and hardware buying is ensured through online marketplaces where you get plenty of choices and expert guidance in making the right purchase decision. And for the comfort of using, software companies need to further improve their after-sales support and services.
These companies can derive competitive advantage by ensuring smooth software implementation and adoption with the existing business processes of their clients. They can differentiate themselves in terms of the quality of their service along with the convenience they provide at pre-sales and post-sales stage.
Source: Business World
