An average seller today earns ₹16K on the platform every month as compared to ₹2.3k at the start of the pandemic in 2020.
Coutloot, India’s social ecommerce platform enabling livelihood of local retailers in small towns, announced that it has helped 600,000+ small street shops and sellers to expand their business online. The Mumbai-based company has successfully boosted their seller’s income by 7X and is striving every day to build more lives. Even in the difficult times as lockdown, the sellers were able to make a living by selling on Coutloot, a platform that is build on the lines of Alibaba’s Taobao.
An average seller today earns ₹16K on the platform every month as compared to ₹2.3k at the start of the pandemic in 2020. During the lockdown, many of the traditional market sellers were unable to keep up with the circumstances but Coutloot was able to on board more than 3 lakh sellers during the start of the lockdown.
Within a year, Coutloot doubled the number of sellers on its platform at over six lakh sellers. The platform not only converted a local business into a national business but also a high scale online business. Coutloot has made sellers adapt to the varying market conditions. The support team has guided the sellers and educated them to set up their stores online that helped the platform sell over 20crore+ products.
Jasmeet Thind, co-founder of Coutloot mentions “We aim to expand and evolve the platform for the betterment of the sellers as well as buyers. The team has been customizing the app for our users who are not tech-savy. We are overcoming such challenges with new updates in the app that have experienced a great response. We currently have 10M+ app downloads and are in the top 20 shopping apps in the country by playstore ranking he added, ‘’ The new chat translation and auto-bargain features have helped the local sellers scale up the sales. We made something that even a kid can use’”
The app is commendably supporting local sellers by introducing innovative features like, Chat Translation and Auto-bargaining. The seller can translate the message and connect to the buyer without language barrier. The feature has connected buyers and sellers across the country. Besides, the auto-bargaining feature has just elevated bargain and buy feature.
CoutLoot has also recently launched a B2B side of the business connecting its sellers to factories for sourcing the products at cheap prices. It is also experimenting a video story feature which will be rolled out soon where sellers can talk about their stores. CoutLoot is India’s answer to Taobao backed by Indian and global funds it’s scaling towards grabbing a huge share in India’s non-MRP (maximum retail price) market that includes lakhs of non-branded products.
Source: Business World
