Having spread their mantra of staying “Naturally High” across the country, Drunken Monkey is now concentrating on expanding not only in India but to also cover overseas
Drunken Monkey, one of the fast-growing smoothie chains of India which delivers the best blended natural-fruit smoothies, smoothie bowls, and juices in over 200 special combinations eyes New Delhi and Mumbai for expansion in 2021-22. The brand accumulatively plans to open 50 stores in Delhi and Mumbai by the end of 2021-22. Founded by Samrat Reddy, it runs on a franchisee model of operation throughout the country and has clocked a turnover of 60 crores in 2020-2021.
During the beginning of the financial year, Drunken Monkey had decided to expand to the length and breadth of the country with a major focus in North India and the metros. Having spread their mantra of staying “Naturally High” across the country, Drunken Monkey is now concentrating on expanding not only in India but to also cover overseas.
According to Samrat Reddy, Founder and Managing Director at Drunken Monkey, “Drunken Monkey as a brand had started the dialogue on health and wellness way before the pandemic. We knew that the paramount aspect of human life is our health, and that should be nurtured with utmost care. As the saying goes ‘what we consume is what we are’ – natural healthy food is the only way to go. We are now on a mission to spread our wings to multiple areas so that fresh fruit smoothies are easily accessible to everyone and that too at an affordable price. We want to make smoothie bars a trend in India so that the youth can see it as a place of leisure accompanied with healthy food.”
Drunken Monkey has grown from strength to strength, expanding the business to achieve its goal to make Drunken Monkey synonymous with smoothies and smoothies synonymous with Drunken Monkey, thus bringing about a “Smoothie Revolution”. Effective utilization of the “first-mover advantage” ensued the brand to be a pioneer in the natural smoothie segment.
During the pandemic, Drunken Monkey has also launched Flying Monkey Foundation. It is a foundation that inspires people to embrace life by feeling beautiful, young, and full of energy. Samrat Reddy who is a fitness and sports enthusiast believes indulging in SPORTS is a simple, and fundamental way of reconnecting with the authentic inner self by naturally engaging the body and mind in unison. Flying Monkey calls it living Naturally High as there is no greater thrill than being high on life itself! Through engagement in sports, Flying Monkey Foundation aspires to build happier and healthier communities leading to more complete and content human beings.
Drunken Monkey smoothies are presently available across 50 plus cities pan India including key cities like Delhi NCR, Mumbai, Chennai, Bangalore Hyderabad, Pune, and Kolkata.
Source: Business World
