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Flipkart Collaborates With Moj

This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers, a statement said.

Walmart-owned e-commerce company Flipkart on Thursday said it has partnered with homegrown short video platform Moj to enable video and Live Commerce experiences at scale.

This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers, a statement said.

The collaboration will see an in-app integration, with users Moj being able to discover and shop from the Flipkart marketplace directly.

Source: Business World

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