G.O.A.T Brand Labs Announces 11 Brand Partnerships

With 11 strategic brand partnerships, Tiger Global and Flipkart Ventures backed G.O.A.T Brand Labs, is all set to take D2C brands to the next level. G.O.A.T Brand Labs, a venture which started a few months back, acquires and scales D2C brands. The current acquisitions are in the Fashion, Beauty-Skin Care, Pets and Home-Kitchen categories. 

Frangipani, a Mumbai based kids clothing brand, popular amongst many Bollywood celebrity parents, is one of the first partnerships that G.O.A.T Brand Labs is very excited to announce. Some of the other acquisitions done by G.O.A.T Brand labs, which will be revealed shortly, include a women’s lifestyle brand and a leading global inner wear / loungewear brand.

Speaking on the first set of acquisitions, Rishi Vasudev, Co-founder and CEO of G.O.A.T Brand Labs, said.

“Each of our acquisitions is special and strengthens G.O.A.T Brand Labs as a D2C accelerator platform. We are on course to enable passionate founders and their brands and scale at least 25 D2C brands to Rs. 100 Cr+ in the next 3-4 years.

I am extremely excited to announce Frangipani as our first investment. Sunaina and Mansi, Frangipani’s founders, have built their business with great love and care. They have a very loyal base of consumers, including many Bollywood stars and their kids. Together we will take this proposition to a much bigger audience with speed and efficiency.” 

The Indian kids wear market is set to grow to USD 35 bn by 2025 and is a crucial focus for G.O.A.T Brand Labs. The aim is to grow Frangipani at least 5x in the next 2 years. The Frangipani founders and G.O.A.T Brand Labs will combine their expertise to expand the brand’s presence pan India and take it global. G.O.A.T Brand Labs will aid the founders in areas such as digital marketing, technology, working capital management, and channel expansion.

Founded in 2012, as a small business from home, Frangipani was born out of both necessity and opportunity for new mothers, Sunaina and Mansi. They decided to leave their high-profile jobs (Sunaina is an INSEAD MBA graduate and ex-BCG, IDFC; Mansi is an SPJIMR graduate and ex-Kotak) embark on the exciting and uncertain path of building a household name for kids clothing. 

In a statement on their new partnership with G.O.A.T Brand Labs, Sunaina Patel and Mansi Kilachand, the Founders of Frangipani said,

“From the first conversation we had with G.O.A.T. Brand Labs it was a meeting of minds. We shared the same growth philosophy and believed that the operational expertise of their team could provide incredible value to our business. For G.O.A.T. Brand Labs, we were not just another brand in their portfolio, and it wasn’t just about numbers and valuation, it was an understanding of the value and potential of our brand. With the growth capital and operational support provided by the team, we hope to quickly realise Frangipani’s future potential of being a 100-crore brand.”