Women are thus breaking the chains of misogyny that have held them back for such as long time, and are now maturing into strong and independent individuals, especially within the apparel retail segment.
The fashion retail sector in India has taken a massive leap, and this has become possible because of a few major and positive flows and moves in various segments of the fashion retail sector. A country, where gender stereotypes have been hovering over our growth story, is now making a difference that counts.
The role of women in the fashion retail sector has become crucial and they are now leading in building successful businesses across the nation. In fact, in a society where it’s difficult to create a name and reputation without any labels and assumptions, women’s role in society has surpassed that of a homemaker, as they are now in key positions, ranging from primary decision-maker to highly skilled contributor.
How Women Leaders Are Taking A Quantum Leap
Who else would understand the women’s fashion retail sector better than women wearing it? In the past few years, the women’s fashion retail sector in India has undergone a sweeping change. The sector is not only limited to basic wear such as casuals, denims, kurtis, and salwar-kurta, but has also ventured into customized and designer wear, as a major emphasis has been accorded to comfort trends, and style.
In the 21st century, with rising incomes, rising ability to buy, and passion for trending fashion, the fashion retail sector is expected to grow and flourish shortly. With a wide range of varieties, from casual wear, designer wear to lingerie wear, women entrepreneurs are showing high levels of creativity in their designs, thus making huge profits in the business.
Ambitious Women Attracting Opportunities
Women have raised their standards and needs; the country has witnessed a major shift in their preferences and priorities. Gone are the days, when women used to shy away and hesitate in asking for their rights and dues. Women entrepreneurs now wish to occupy the prime positions and come to the fore like men. In present times, women view things from a realistic angle, leaving a huge impact on the industry.
Women of this age know what they want, and are confident about their moves. In the 1920s, a young woman decided to bring the revolution in the fashion world because she was convinced of how women were perceived in the industry then. Her name was Coco Chanel – one of the first women leaders in the fashion world. She is the face behind introducing pants for women; this became true because of her appetite to bring change in the fashion industry. Today’s women have a good sense of the market, recognize a good opportunity, take action and believe in themselves.
Women Outperforming Men in the Fashion industry
Umpteen factors are contributing to the growth and development of women. The Harvard Business Review surveyed women across countries like India, the US, UK, China, Hong Kong, and Singapore, and the results showed that women in Asia were remarkably confident about their financial knowledge in comparison to their counterparts in the West.
Over the past decade, Asia’s economic resonance has seen an elevated and exponential growth of a female market. A tech-savvy woman and proliferating number of businesses rolling in are making huge profits and are involved in corporate decisions. The financial independence is now enabling women to generate their wealth and take charge of their investments too.
At the global levels, at least 126 million women have established their businesses, while in Indian alone, there are nearly 8 million women running their ventures in the retail segment. Women are thus breaking the chains of misogyny that have held them back for such as long time, and are now maturing into strong and independent individuals, especially within the apparel retail segment.
Summing up
The high emotional quotient in women is adding a humanized angle to the fashion retail sector of India. Multitasking is an innate quality in women and it is scientifically proven that women have better tactile acuity than men, which makes them better suited for creative jobs. Their ability to innovate, effectively communicate, organize, analyze and decide on things makes them stand ahead of men in the fashion retail segment, taking it to new heights.
Source: Business World
