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IDAM Wellness Acquires Petveda

After the acquisition, Petveda will continue to develop pet care solutions while also launching a range of supplements for pets.

After providing the best possible ayurvedic skincare solutions to millions of consumers globally,  IDAM Natural Wellness Pvt. Ltd., the parent company of Bella Vita Organic, strikes its first strategic acquisition to enhance its reach in the pet care industry with the help of ayurvedic pet care solutions, by acquiring Petveda, a brand providing ayurvedic health and grooming solutions for pets, signaling one of the significant mergers between the availability of new-age ayurvedic solutions for not just people but also pets.

Petveda is one of the first brands to provide a line of natural grooming solutions for pets that are sulfate and paraben-free. After the acquisition, Petveda will continue to develop pet care solutions while also launching a range of supplements for pets.

Petveda arose from a deep affection of Kamakshi Kumar for pets and their well-being. She made exceptional pet care solutions based on authentic Ayurvedic understanding as part of the brand’s competence. 

Kamakshi Kumar, the founder of Petveda, comes from a comprehensive corporate background and has worked with KLM airlines for four years and at Mizuho Corporate Bank for nine years. She leverages her expertise for marketing and brand promotion at Petveda and will remain in her position as its Founder & CEO. Out of her sheer empathy and belief towards the need for better grooming solutions and health care for pets and pet parents, she stated, “When humans have the choice to opt for chemical-free products, our voiceless furry friends should have natural and Ayurvedic health care and grooming solutions too. At Petveda, we are committed to infuse the goodness of Ayurveda with modern science and offer a range of organic products catering to pet care and grooming.”

Aakash Anand, the Founder & CEO of Idam Wellness (Bella Vita Organic) said, “This acquisition gives us an entry to enhance our reach in providing authentic and much needed ayurvedic solutions for pets and their well-being. We are thrilled about this venture because Petveda and we share a similar vision and expertise in preaching, practicing, and incorporating natural and chemical-free solutions in our everyday lives. Together, we look forward to helping our consumers take the necessary steps to opt for/ natural, ayurvedic, and unadulterated solutions for themselves as well as their four-legged family members.” 

Puneet, the Director- Marketing & Growth of Bella Vita Organic said, “Natural & Ayurvedic solutions that promote better living for their pets are becoming increasingly popular among today’s consumers. With Petveda onboard the Bella Vita Organic’s rocket ship, we’re one step closer to living our vision of being the world’s leading platform for natural and ayurvedic solutions for everybody. I’m thrilled to be working with Kamakshi and the Petveda team and tapping into India’s $490 million petcare industry.”

Source: Business World

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