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InnoDesigns Raises Rs. 75 Crores

The investment received over the next 3 years will be utilised for market expansion, technological development and hiring of human resources.

The First of its kind online furniture startup – InnoDesigns has got backing of Rs. 75 crores investment from PAN Group, a multi-interest Business group from Rajkot in Gujarat. The startup is the brainchild of a new-age entrepreneur from the PAN family, Nidhey A. Pan and will be led by experienced professional Neetii Maacker. The vision of InnoDesigns is to create the most innovative, trustworthy and compelling ecosystem for every living and working space stakeholder. The investment received over the next 3 years will be utilised for market expansion, technological development and hiring of human resources.

InnoDesigns aspires to disrupt the online furniture market by creating an innovative platform wherein customers can choose any furniture design that can further be built by various listed and rated carpenters, small & medium scale manufacturers in their locality. The platform offers great flexibility and affordability to the customers where the high cost and margin of the expensive showrooms get nullified, and customers get the ultimate benefit.

InnoDesigns will have a pan India presence starting first from 2 southern cities Kochi & Coimbatore. Gradually the startup aims to tap almost the entire length and breadth of the country. It is an Uber-like model for the furniture market in India where customers can get their favourite furniture designed from the trusted & rated carpenters & other small & medium manufacturers listed on the InnoDesigns platform in their locality across India. All local carpenter & manufacturing partners on the platform have been listed based on various skill-based and experience criteria so that customers are well assured of the quality they will get. The startup is driven by the mission of transforming the furniture and decor market, doorstep services, interior and architectural experience through the power of digital visualisation and innovation with utmost convenience.

InnoDesigns promotes income generation opportunities for talented carpenters, small and medium manufacturers who will execute excellent artistry for the discerning customers on the InnoDesigns platform. At the same time, customers can get a variety of skilled workers at a fraction of the cost they would have spent on an expensive showroom or any other online portal. Customers have direct access to genuine craftsmanship at a fraction of the cost for which they would have paid a good sum at a flamboyant retail showroom.

Commenting on the launch, Nidhey A. Pan, Founder & CEO, InnoDesigns, said, “We are excited to launch this unique ecosystem of buying furniture, Home décor and any other thing for a home. InnoDesigns will transfer a journey from house to home. Our tag line “reflecting your dream space” stands true to our vision of the venture. InnoDesigns intends to give its customers a delightful overall user experience by adopting innovative tech capabilities and promoting local talent #VocalforLocal. We have launched first in the south of India and in the coming few months in cities like Mumbai, Delhi, NCR & other regions of India.”

Neetii Maacker, COO, InnoDesigns, said, “Our primary focus is on ensuring 100% customer satisfaction, thereby creating a special place for the brand InnoDesigns in the fast-evolving sector of furniture. At InnoDesigns, we follow the best standards of design &

craftsmanship. We have strategically created an ecosystem to provide maximum convenience, comfort, affordability & quality to our customers.”

InnoDesigns will use the latest technology framework, which will play a vital role in transforming the user experience in furniture buying among the consumers in a first of its kind innovative platform in a hyper-local setting. The technology piece at InnoDesignsis led by CTO, Vishal Patel who holds around 20 plus years of exp in tech like IBM, GM, Coca Cola, US Federal bank.

InnoDesigns is the only player currently in India to have created a unique online furniture buying experience for the customers.

Source: Business World

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