Through this strategic alliance, Bombay Shaving Company is setting up men’s grooming sections across more than 200 Lakmé Salons in the country, by training salon staff, creating salon-specific product ranges and building new revenue streams for the company
Lakmé Salon, India’s leading salon chain, has tied up with the men’s grooming solutions brand, Bombay Shaving Company. Through this strategic alliance, Bombay Shaving Company is setting up men’s grooming sections across more than 200 Lakmé Salons in the country, by training salon staff, creating salon-specific product ranges and building new revenue streams for the company.
The partnership has been formed in response to customers’ desire to return to the salon. The men’s grooming market in India is still at a nascent stage, but customers are ready for quality, effective, result-oriented services. Capitalizing on this demand is the exclusive association between Bombay Shaving Company and Lakmé Salon, which will offer male customers a plethora of signature beard grooming and spa services, using ingredients like charcoal, coffee, turmeric, and neem to suit different skin and beard types.
With a complete menu on offer and 55+ safety measures implemented across all touchpoints at Lakmé Salon, the two brands are ready to welcome customers, old and new, who are as eager to visit. Lakmé Salon is hearing from their customers, 96.7% of whom have voted the salon chain SAFER THAN HOME, that they are keen to return to their favourite salon and expert, and have been quickly filling up the priority pre-booking slots.
Additionally, in a recent survey conducted by Red Quanta, 59% of the respondents stated that the activity they missed the most during the pandemic lockdowns was visiting spas and salons. The survey also found that 79% of men have been unhappy with at-home haircuts and are already back at salons. The research was conducted across 15 cities in India with a sample size of 1,516 salon-going consumers.
Pushkaraj Shenai, CEO, Lakmé Lever, said of the association, “Though the pandemic introduced many new ways of working and living, we’re thrilled to see that our customers are just as excited to return to our salons as we are to serve them. We have implemented 55+ safety measures across various touch points in the salon, which have earned us our customers’ vote of being SAFER THAN HOME. We now want to go one step higher and elevate our offerings for our clients, and this exclusive partnership with Bombay Shaving Company does just that. Joining hands with Bombay Shaving Company enables us to fastrack expansion into the men’s grooming space. We are creating men’s zones in across 200 Lakmé Salons; the services will be provided by our experts who have been trained by the grooming and product experts at Bombay Shaving Company. We have found an agile, premium and trustworthy partner in the brand, and are super excited about beautifying the future together.”
Shantanu Deshpande, CEO and Founder, Bombay Shaving Company, speaking of the exclusive partnership, said, “It is not every day that a formidable brand like Lakmé Salon gives you the opportunity to build something iconic with them. They are a symbol of trust and reliability for discerning customers across India, who seek the best experience possible. Bombay Shaving Company has built a product portfolio to address the complete grooming needs of a man. We have also built tremendous in-house expertise in training and deploying world-class stylists and care-experts at scale. Going to a salon is a sensorially indulgent experience with high emotional involvement. We are working with the Lakmé Salon team to create a playbook that can be deployed with consistent quality outcomes across their touchpoints. We are extremely proud, humbled and privileged to be on this journey with Lakmé Salon.”
Source: Business World