Lenskart’s New Purpose aims at giving a clearer vision to 1 billion people globally from children to adults with a variety of lifestyle extensions and identities
Lenskart, a leading Omni-channel eyewear retailer has established a global strategy and has crafted ‘New Purpose’ to go beyond vision correction to transform the way people see and experience the world. In 2021, 2.5 Billion people in the world are still in dire need of vision correction. Among those that have vision correct and wear glasses, about 2 Billion still feel limited by their eyewear and say that it doesn’t support their lifestyle. One of the major reasons behind it is the unorganised Eyewear Market.
Lenskart’s New Purpose aims at giving a clearer vision to 1 billion people globally from children to adults with a variety of lifestyle extensions and identities like athletes, working professionals, artists, support workers etc. With Lenskart’s New Purpose, the objective is to become a contributing hand in helping its customers Do More and Be More. The company was founded in 2010 with the purpose of solving the widespread problem of blindness and vision correction in the world. Since then, it has already provided access to eyewear to 20 Million people in India, and continues to solve this problem at scale.
The journey to address this problem globally began with Lenskart’s global expansion in the year 2020 by committing $50 million (around AED185 million) towards its foray in the UAE market as well as its newest office in New York. Taking the New Purpose global in the next 5 years will be aided by its growing presence in India as well as scaling operations in Southeast Asia, the USA and Middle Eastern countries.
Speaking on the refreshed Purpose, Peyush Bansal, Co-Founder and CEO of Lenskart said, “At Lenskart, our customers are the centre of our purpose and strategy. We are continuously listening from them and solving the problems they are facing. We’ve been hearing that people’s eyewear should not just stop at helping them see better, it has huge potential to unlock a range of experiences and lifestyle choices for them. And so our new purpose and our strategy for the next 5 years will aim to fulfil this need at scale globally. And the strengths in our technology, supply chain and talent gives me confidence that we will be able to cater to every single customer need across the world, whatever it may be.”
With a rapidly growing business, Lenskart is currently serving over 7 million customers yearly through its Omnichannel shopping experience, which includes an online store, a mobile app, and 800+ Omnichannel storefronts in 175 locations.
Sharing more, Aanchal Jain, Head of Consumer & Brand Experience at Lenskart said, “With Lenskart’s New Purpose, we are in fact aiming to build a New Lenskart. We have started emerging as a global optical player by virtue of serving multiple channels, countries, consumer segments and innovative products. And so, we are working on building delightful eyewear experiences for everyone and every purpose globally.”
Recently, the company has introduced Lenskart Pro membership in India intending to provide high-quality eyewear to the next 10 million consumers to capitalize on its strengths of innovation, technology and omnichannel presence.
Source: Business World
