A modern content services platform leverages intelligent technologies to enable seamless capture, storage, analysis, and delivery of all types of content.
It is normal for your organization to have and handle large quantities of files containing critical information. This information is comprised of data that must be mined and analyzed to gain insights. In fact, your organization’s success hinges on your ability to intelligently extract and evaluate data and then let those analytics drive your decision making.
As the sheer volume of available data continues to rise exponentially, your organization must rely on new-age, intelligent technologies to efficiently process their content and reap the benefits of the resultant insights. The right tools are a must for effective data extraction and analysis and can handle unstructured data across the board—from identifying personal information in scanned paper documents to sensing customer sentiment through social media posts.
Some of these smart tools are:
- Natural language processing
- Machine learning and deep learning
- Optical character recognition
- Content analytics
- Sentiment analysis
Let’s delve into the four ways content intelligence can help your organization:
1. Improved Business Operations
Enterprises, like yours, must leverage content intelligence to power their automation initiatives, thereby ensuring process efficiency and accuracy across the board. You must have the right tools to analyze your customer base and craft your business strategies based on data analytics. Through contextual customer interactions and streamlined operations, you can enhance your customer experience and achieve better business outcomes
2. Intelligent Decision Making and Compliance
Bringing context to your processes provides users with the necessary information to make smart decisions and manage risk. Furthermore, by adding intelligent technologies into the mix, you can ensure that your content-centric processes stay up to date with changing compliance requirements, remain risk-free, and avoid any security breaches
3. Superior Customer Experience
In order to deliver a superior customer experience, you must prioritize content management and intelligence. This enables you to target your customers effectively, serve them through their preferred channels and devices, and produce smarter content recommendations by mining underlying knowledge graphs. With instant access to real-time data you can rapidly attend to your customers’ needs without having to search for paper-based documents
4. Seamless Integration and Collaboration
You must enable easy collaboration with and between your internal and external stakeholders, including customers, employees, and partners, working in different locations and time zones.
This can be achieved with productivity and collaboration tools, such as Microsoft Teams, Microsoft Office 365, Zoom, and Google Workspace, for 360-degree, contextual interactions. Furthermore, deep, UI-level integration with various business and cloud applications is required to ensure better productivity and efficiency, no matter where your users are operating
The Case for Modernizing Your Enterprise Content Management
Modernizing your existing enterprise content management (ECM) system has become increasingly important, as organizations continue to prioritize compliance, business continuity, agility, and efficiency, among other things.
A modern content services platform leverages intelligent technologies to enable seamless capture, storage, analysis, and delivery of all types of content. It can help you establish a digital workplace, where content is easily accessible through a unified interface, and empower your users with relevant information, anytime, anywhere, and across multiple channels and devices
Most importantly, a modern content services platform helps you utilize content intelligence to ensure accurate data extraction, structured document classification, sentiment analysis, and more. By leveraging the right technology and streamlining your content-centric operations, you can transform your end-to-end operations, improve customer experience, and stay ahead of your competition
Source: Business World
