The company focuses on innovative solutions laying emphasis on innovative formats and need to have products rather than good to have products.
Mumbai based startup Nutrizoe has raised $200K in Seed round from ah! Ventures Angel Platform and Others including The Chennai Angels, India Accelerator, HEM Angels & Angel Bay. With 40 investments in 2021 and total 102 investments (in 81 Startups) till date, ah! Ventures total portfolio is of INR 250 CR (~33 MN USD) with 11 exits and 21 follow on rounds. ah! Ventures plans to do 45+ investments in 2021 totalling to INR 150+ CR (~20MN USD).
Nutrizoe launched itself with “Lactobites” India’s first lactation aiding bars last year has already created ripples in the market. The company focuses on innovative solutions laying emphasis on innovative formats and need to have products rather than good to have products.
Nutrizoe is a focused women nourishment brand with a new age format of products that are ready to eat (RTE), zero prep time (RTC), highly palatable and nutritious. The company’s first product “Lactobites” are formulated as per the RDA of a lactating mother has been well accepted by the top Maternity chain hospitals & Gynecologists of India. Blended with more than 25 ingredients with no Preservatives / No chemicals makes it a powerhouse on the go nutrition for many moms.
Today’s generation is all about easing things and experiencing new formats that are on the go and covers major aspects of nutrition while keeping the Indian traditional recipes in mind. According to Mintel 37% of Indian Population consumes Vitamins, Minerals and Supplements of which approx. 58% are women. With a growing market potential of 10Bn by 2025, Nutrizoe strongly believes that it will be one the major platform for all the Products/Services for Women from Puberty to Menopause.
“With growing apprehension around processed foods / lack of clean labels / limited emphasis on mobility and increase in ailments we bring to you Nutrizoe that aspires to bring in the best of solutions that are specific in a women’s lifecyle through yummy , delicious and no hassles format. So that they can continue to spend more time around their loved ones and leave the nutrition needs to us. More than 55% of the new mothers are unable to breastfeed the baby for first 6-9 months and succumbs to postpartum depression. In a day I connect with more than 20-30 mothers & the way “Lactobites” has been able touch both an emotional & physical chord brings a sense of joy to us”, said Richa Pendake , Founder , Nutrizoe.
“At the core lies the DNA of Nutrizoe viz: addressing problems through functional food as an alternative to medicine. The funds will be used to strengthen the distribution network and launch innovative yet solution based products for women health”, stated Saanket Pendke , Co-Founder , Nutrizoe.
“We are delighted to continue our association with “Nutrizoe”. They plan to launch products that will cater to a women’s nutritional requirements going through a particular stage of her life. Their first product ,Lactobites is already receiving encouraging reviews from the users. We are sure Nutrizoe is here to bring a revolutionary change in this market”, added Amit Kumar, Senior Partner, ah! Ventures.
“What we , at TCA , love about Nutrizoe’s Lactobites Is that it is not only supports mothers who are facing issues with lactation but it also helps them overcome stress & depression. It is very important that mothers have nutritional benefits that help them both physically and mentally. This unique product is certainly one we adore and we look forward to seeing what else Nutrizoe has in store”, added Ms Meera Reddy Y, Founder & MD, SKCL & Member of The Chennai Angels.
“Nutrizoe has created a revolutionary product for Indian mothers . Lactobites for mothers is an all natural, neo traditional solution that improves lactation and therefore enhances their babies overall nutrition too. The product holds dear the age old traditional ingredients with its own modern twists. TCA is extremely excited to be a part of Nutrizoe’s purposeful journey , in aiding mothers and their young ones.”, said K Chandran, CEO, The Chennai Angels.
“Nutrizoe is establishing itself as convenient and healthy nutrition brand for the women. In the current fast paced life with multiple responsibilities, women nutrition generally tend to take a back seat. With the convenience of bars like products, Nutrizoe is making it convenient for women to take care of their nutritional needs. AngelBay is happy to be associated with a good product and passionate founders combination.”, added Sorabh Agarwal, Co-founder – AngelBay.
“We are excited to have chosen Nutrizoe as a part of our HealthTech vertical portfolio – Pulse. It somewhere promotes the ‘Make in India’ philosophy with the India’s 1st Lactation aiding bars, formulated as per the RDA lactation. It addresses a huge problem for the lactating mothers and we see a lot potential in this space. We would be actively working with the founders on not on the current product but also supporting future products in this space.”, said Mona Singh, Co Founder, India Accelerator.
“Nutrizoe has already established itself as a trustworthy brand for mothers of new born by launching their first revolutionary product- Lactobites. Being a woman , I echo what Richa & Saanket are doing at Nutrizoe- a brand which builds problem specific solutions for women from all stages of life. I absolutely admire Richa & Saanket’s passion and have full faith in their ability to build a brand serving womanhood in its entirety.”, added Priya Gandhi, Sr Investment Analyst & Deal Lead – ah! Ventures.
Source: Business World