The campaign will showcase the brand’s figure-friendly and bright dresses that give a spin to the otherwise drab wear which redefines office attire for most Indian women.
The age-old fashion norms always focused on a select few body types. With their recently launched campaign #NotSoTypical, Not So Pink wants to break these preconceived norms of work attires. The campaign, in association with body-positive influencer Sakshi Sindwani, will speak the language of women at the workplace and bring about the vibrant change required in the Indian corporate environment with its range of fashionable western workwear that’s made in trendy styles to fit a range of sizes.
Through this campaign, Not So Pink is bringing in a new conversation about enabling fashion for the body and not the other way round, especially for the naturally curvaceous Indian body type. The campaign will showcase the brand’s figure-friendly and bright dresses that give a spin to the otherwise drab wear which redefines office attire for most Indian women.
Mrs. Purvi Rohit Pugalia-Co-Founder, Not So Pink, states, “Our ATYPICAL approach to workwear fashion is our brand’s way of stating that fashion is not reserved for a certain section of the community. It is a beautiful concept meant for all and size discrimination should not hold anyone back. Our #NotSoTypical campaign is the mouthpiece to this cause and brings in more women across the size spectrum to embrace their natural selves”.
Cue the launch of 3 stupendous collections namely, Fly High, Celestial Wood & Simplicity, with an extensive range of size-friendly shirts, tops, skirts, dresses, trousers & formal accessories that double as everyday essentials & ‘boardroom to bar’ apparel for after-work celebrations.
Sakshi’s advocacy for size diversity and her popularity in the fashion circuit will carry the agenda of this campaign among the masses and be the voice to deliver a more body inclusive message. The campaign will also take on stereotypes via its bold posts that question the existing fashion narratives and put a spin of power to women’s workwear.
Source: Business World