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Our Goal Is To Simplify Modern Wellness Movements: Malin Petersson, Co-founder &CEO, Näck

The wellness platform will offer services to encourage true self-care by allowing users to book sessions with mental health experts, certified fitness trainers, and nutritionists.

Näck, a Swedish-Indian startup, has announced the launch of its health and wellness digital platform, which includes two plant-based products: an Immunity Boost formulated with Natural Astaxanthin and a vegan Plant Protein Powder. Both products are developed in Sweden and produced in India. In addition to these products, the wellness platform will offer services to encourage true self-care by allowing users to book sessions with mental health experts, certified fitness trainers, and nutritionists.

“I think we all deserve products we can rely on, but in an industry filled with magic pills, false claims, and made-up labels, trust is scarce,” said Malin Petersson, Co-Founder and Co-CEO.

What is the major goal of Nack in the industry?

Näck’s goal is to simplify the modern wellness movement through healthy products and conversations, as well as to make the complex world of supplements easier to understand, access, and benefit from. 

How does the brand name come into existence? What does it state?

Näck is a Swedish word that translates to “Naked,” and it is on this foundation that our entire company is built – transparency and honesty in all aspects of our business. We provide high-quality products based on science and methods that we are proud to reveal. Furthermore, our products are intended to be seen. Supplements are of no use if they are forgotten in your kitchen cabinet. 

As a result, Näck is designed with a neat, minimalistic, and modern aesthetic in mind. A burst of goodness that you can keep open.                                                                                                          

Which is the most powerful antioxidant and its benefit?

Natural Astaxanthin, the most powerful antioxidant known to science, is used in the Immunity Boost. AstaReal sources it from microalgae grown in Sweden. Several clinical studies have found that when compared to Vitamin C and Vitamin E, Astaxanthin is 550X to 6000X more potent. 

Which is the most innovative product out there and what makes it unique?

Plant Protein Powder, the second product, combines protein from yellow peas and rice to create a complete essential amino acid profile that is superior to any single plant protein source. Gluten, lactose, sugar, soy, GMO, fillers, and preservatives are also absent from the formulation. With Plant Protein, Näck hopes to change people’s perceptions of protein powders. Its unflavored formula allows it to be added to any food or beverage without altering the taste. 

Näck believes that business can be a force for good. They want to make a positive contribution to society by taking conscious steps to reduce their environmental impact. Näck also wants to raise awareness about mental health issues and make it easier for people to get help. They donate INR 10 for every product sold to the Delhi-based mental health organisation Manas Foundation in order to support the cause of destigmatizing mental health issues among Indian youth.

Source: Business World

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