We are overwhelmed by the response we have received from our customers. And our customer base is increasing at a good rate.
Tell us about your venture. What is the story behind its inception?
Fabcurate was started with a purpose to give the fashion enthusiast exactly what they desire. There was a need for something unique and reliable in the market. We are not just any typical fabric store, that is here to sell fabrics and earn profit. Before we started, we did a lot of research on the preferences of people and if they were really happy with what they were getting. Launching Fabcurate was a big deal for us because our intention has always been to revolutionize the fabrics world.
What does your platform have to offer and what makes you different from other players?
We offer versatility and freedom. Fabrics are the closest thing to us. Anyone can customize their design and share with us and we will print them on the fabrics. And only after he/she likes it, can order or else it’s not compulsory. We take care of our customers after-sales. We guide them from beginning to end. We uplift Indian crafts and traditions. A wide variety of collections of different kinds of fabrics, that is designed graciously.
How much traction did the venture witness since its inception, targeting growth for the upcoming year?
We have received an overwhelming response from all over the country and even from foreign countries. That has boosted our confidence and we are surprised and excited both. When we compare our current data to the inception days, we feel proud. And there is no turning back, we are progressing at a good rate. And we have an eye for being the fabric brand in the upcoming year. A company that one can rely on and trust. Post pandemic phase is going to be very crucial, as more and more competition and startups are emerging but we are more focused on improving ourselves.
How many orders did the brand receive per day?
The number of orders per day has increased substantially and it has reached a good number. We receive around 250 orders per day and in terms of value, it goes to like 4.5-5 lacs per day. The numbers seem very good but we are striving to increase them by doing more marketing and advertising.
What strategies is Fabcurate following to strengthen its presence in tier 2-3 markets of India?
Tier 2-3 markets are struggling in terms of facilities and the kind of products they want. So to rectify that, we have already made a sales team. We have 6 sales person currently that are going to different parts of the country and meeting with the boutique store owners and others. So the people of those regions will also have the availability like other cities. In the upcoming year, we will have 50 sales person to do the same work. Fabrics for all. This is our motive and we are continuously working to expand our reach within India.
What are your funding and expansion plans?
We will be looking for funding soon, as we want to be at the international level. And we want to expand our reach to foreign customers. Our expansion plan is divided into two major categories. The first is an online store and the second is an offline store. Currently, we are based in Surat and have an offline store here.
There is a possibility that we can open an offline store. We are doing marketing, targeting a suitable customer base. And so far it has worked out great for us.
Tell us about your upcoming projects and products.
We believe in experiments and trying something new to get the excitement level always high. We have launched many new saree collections with the latest designs. In Men’s fabric, we have started a combo, that is best matched by us so that one is not confused about how to pair the shirt and pants. We have introduced Sherwani fabrics on our website and Scuba fabric is also considered unique. Even traditional combo will be launched by us soon. We believe in transparency and are allowing our customers to send their designs to us, so they can wear the kind of fabrics, suiting them best.
How does Facburate celebrate every artist from Tier 2 and Tier 3 cities with their project?
We believe that traditions and cultures are the basis of fabrics and our attires. We have collaborated with many vendors from Tier 2 and Tier 3 cities so that their work becomes famous and they get the attention they deserve. For example, we have collaborated with the artisans of the village, who make Bagh print. Handloom, Ajrakh, Ikkat, etc. are all the kinds of Indian crafts fabrics that we buy from such villages and cities that are experts in the production of these fabrics.
What benefits do you provide to artists who are associated with Facburate?
We buy their products in bulk amount, that lifts their stress from selling their products individually in a small amount. We highlight their work and our customers come to know the value of Indian crafts. These artists are the foundation of the fabric business in our country and so we have huge respect for them. Modern technology can never replace the kind of skill they possess. We buy from them at fair prices per meter, so that they can earn well..
What are your expectations for the year 2022?
The market is going to be good for the fashion world. The post-pandemic period is crucial yet filled with opportunities. The expected growth of fabrics is going to be more. As in the current year, there were record sales and with the economy gaining pace, the year 2022 will be a treat to the companies. The government is also contributing towards the betterment of the textile business by introducing the PLI scheme. This has allowed more and more people to get involved in this business. Social media is playing a vital role in this sector. Every company is now online, no matter big or small. ‘Internet is a platform for business and people have realized it.
What has been your entrepreneurial journey in building a brand?
When we look back, we are thrilled to know our current position. Our journey was full of experience and a good pace. The graph of progress has always been increasing. Because since the start we are focused on the best customer experience and quality. During the pandemic time, business was slow, and when the restrictions of lockdown were slowly lifting, we gained a good pace. The number of International orders increased. Fashion never goes out of style, and people understand this and so do we.
How is Fabcurate disrupting the gap in the textile industry?
We want to be transparent with our customers and provide them with the best quality fabrics. We have a wide range of fabrics, that have different price ranges. We don’t want to bind someone to limited options, rather we believe that one should explore. People can have a direct conversation with us through social media and also we have provided customer care numbers so that, anyone having a doubt can reach us.
Any expansion plans for 2022?
Yes, we desire to open more offline stores and to have widespread online store reachability. We want people to come to our stores and experience how it feels to be in the world of fabrics and we will not disappoint them. We want to have a renowned name, not only in India but also in foreign countries. If everything works out as per our plan, then everyone will be welcomed in our new stores all over the country.
What are the USPs of Fabcurate?
Our Unique Selling Point is we sell the best fabrics. Every product is examined after it is entered in our premises and before it leaves. We have a reputation for quality and our customers are happy with the service we provide to them. Guiding is the second thing, our customer care team, takes care of all the small and minute details to explain to the customers and even helps them select their kind of fabrics. We have made the interaction easy and reduced the gap between us and customers.
What is the expected revenue of the financial year 21-22.
The way we are growing and getting new customers and the graph of sell is increasing. Every next quarter is better than the previous ones. In the financial year 2021-22, we are expecting that our revenue would grow to 15-17 Cr. We are overwhelmed by the response we have received from our customers. And our customer base is increasing at a good rate. The revenue figures, that we once thought were just dreams have now turned into reality.
Any other points that you may want to highlight.
The point is not the profit, but the satisfaction of seeing our customers happy is what motivates us. We are surrounded by competition of course, but that is not going to affect us. We try to be on ‘The road less traveled.’ That is what separates us from others. The motive is simple, ‘Fabrics for everyone.
What is the vision and core value of the brand?
To be a leading fabric store globally and occupy a place in everyone’s wardrobe.
Have a unique perspective always and to launch versatile collections. We aim to have a customer base that trusts us and that is our biggest profit
Source: Business World