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Over Six Lakh Users Celebrate Hindi Diwas at the First Edition of #KooHindiFest on Koo

#CoolHaiHindi, #KooHindiFest and #KooPeKaho trended on the platform for the entire day as people openly expressed their love for the language on the platform, which recently crossed 1 Crore users.

To celebrate the richness and popularity of Hindi in India, #KooHindiFest 2021 – the first-ever Hindi language festival organised by India’s microblogging and social media platform, Koo – culminated today. The Fest was a massive success with over six lakh people from across 10 states, including Uttar Pradesh, Madhya Pradesh, Bihar, Maharashtra, Karnataka, Punjab, Haryana participating in various contests and activities designed to honor the legacy of Hindi – the most spoken language in India. From common users to well-known leaders, people from across the spectrum of society participated enthusiastically in the campaign on Koo. The enthusiasm and participation from traditionally ‘non-Hindi’ states was noteworthy.

#CoolHaiHindi, #KooHindiFest and #KooPeKaho trended on the platform for the entire day as people openly expressed their love for the language on the platform, which recently crossed 1 Crore users.

#KooHindifest 2021 is the first edition of the festival, instituted as part of Koo’s #KooPeKaho campaign that aims to connect with and empower Indians who speak in their mother tongues. The campaign has been designed in tandem with Koo’s vision to democratise the voice of India by offering users a simple and easy to use microblogging platform where they can express themselves freely. The week-long festival comprised various cultural activities and content that engaged with users on Koo. Some of these activities* included #Kavishala, #MitikaSwad, #GeetSagar, #AbhiPictureBaakihai and #EkDinKanayak.

A Koo spokesperson said, “With the #KooHindifest 2021, we aim to celebrate the richness of the Hindi language which is also one of the most spoken official languages in India. However, the initiative is much bigger – the aim is to remind people and accentuate the significance of the variety of native languages that are spoken across the country. We are elated about the success of the first edition of the fest. The response from users from different walks of life is indeed heartening – farmers, social workers, teachers, homemakers and students. This clearly highlights how Koo is helping Indians express their opinions on various topics in their mother tongues – which no other social media platform has enabled thus far.” 

#KooHindiFest 2021 was launched on September 08, 2021, by Palash Sen with the launch of Euphoria’s new album ‘Sale’. With a series of events like creator events, contests, webinars and workshops spread over the week, the fest curated interesting activities and contests for users. Right from tagging each other on memes in Hindi, Hindi poetry, acting, travel photography and singing contests, more than 6 Lakh users are making the most of the opportunity to express their love for the language on social media.

Source: Business World

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