This latest acquisition will help further strengthen ParaFit’s mission of revolutionizing the fitness landscape of India and changing the way people diet for losing weight
In a recent development, ParaFit, India’s leading online collaborative health and nutrition company offering a one-stop shop for all fitness-based needs has announced that it has acquired Blufit, Delhi NCR’s leading Ketogenic Diet Delivery Service. This latest acquisition will help further strengthen ParaFit’s mission of revolutionizing the fitness landscape of India and changing the way people diet for losing weight.
Blufit is an active industry player in the diet and food delivery business for the last six years that started in Gurgaon and eventually expanded in Delhi-NCR. Through this association, ParaFit aims to leverage the market share by reducing competition and optimizing the acquired resources to advance its revenue and value propositions. By outsourcing its entire operations and transferring its present and future clientele to ParaFit, Blufit will become a marketing collaborator with the leading fitness brand. While this promising deal will witness ParaFittaking command of Blufit’s assets and operations, the latter will help the former achieve new clients and augment its brand portfolio.
As marketing partners, Blufit’s sales team will market itself as an operations partner to ParaFit. This will help the nutrition company lock in new customers. The sizable addition of Blufit’s assets, equipment, and human resources will also aid ParaFit in expanding its operations and carving significant growth in the new normal.
Speaking on the acquisition, ParajPrimlani, Founder & CEO, ParaFit, said, “We are very excited about this takeover as it is a testament to our growth journey which showcases how far we have come. This coming-together of sorts is well-slated to disrupt the health and nutrition vista as we welcome a brand like Blufit, an active industry player for the last six years, within our fold. We are confident that this lucrative acquisition will become a benchmark for the overarching industry and for us who are unwavering in our vision to revolutionize the fitness and nutrition landscape in India and emerge as leaders in the healthy foods space.“
Also commenting on the deal, Mr. Shoichiro Adachi, Managing Director, Blufit, said, “We are fortunate that a company of ParaFit’s stature showcased an interest in our value proposition. We are proud to have joined ParaFit and assist them in their remarkable journey towards empowering countless people towards holistic fitness and nutrition. We look forward to working closely with our new partners and achieve many more milestones in the future.” This business takeover will administer a sharp injection of assets and resources to ParaFit’s existing stack which will help the organization expand to markets such as Mumbai, Pune, Bangalore, Chandigarh, and Kolkata this year.
Source: Business World