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Pee Safe Branches Out To North East India With Its First Store In Manipur

The brand currently has four retail outlets in Gurgaon, Bhubaneshwar, Bengaluru, and Ahmedabad.

Pee Safe, India’s leading hygiene and wellness brand, recently launched its first retail store in Manipur. The store, located in Imphal, Manipur, is Pee Safe’s first retail outlet in North East India. Pee Safe’s products are currently available in modern trade, general stores, airports, and organized stores across 150+ cities. The brand currently has four retail outlets in Gurgaon, Bhubaneshwar, Bengaluru, and Ahmedabad. The company aims to launch 50+ retail stores across India in the coming months. The inauguration was done by Maxina Paonam, a renown Indian actress in the Manipuri Film Industry.   

Speaking about this, Vikas Bagaria, Founder, CEO & Founder at Pee Safe, said, “Pee Safe is happy to expand its offline presence to the North East of India. This part of the country is not only beautiful but also ranks high on hygiene and sanitation levels and the efforts by people to ensure the same. There are several initiatives in these states which have led to some of them being pronounced the cleanest. It is immensely gratifying to see that what began as an effort to solve the hygiene issues faced by women has now expanded to many other categories and we are now catering to a pan India customer base.

Since its inception, Pee Safe has emerged as a brand that is disrupting the hygiene ecosystem and has grown to become the house of safe offering complete health and wellness solutions. Pee Safe products are available online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart and more. 

The brand has diversified into multifarious product categories including eco-friendly sanitary pads, organic tampons, menstrual cups and panty liners and a maternity care line including breast pads; intimate hygiene products for both men and women like natural intimate wash and wipes and sweat pads; and other sub-personal hygiene segments through products like Palm Safe and Moskito Safe apart from anti-pollution masks. They also own other rapidly growing brands such as Raho Safe, Domina (sexual wellness) and FURR (beauty and skin care) which have been consistently posting high growth.

Source: Business World

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