The company looks to strengthen its product range and will focus on makeup products which will have skin benefits.
Personal care brand Aegte which is popularly known for its Vegan and 100% natural makeup range is targeting Rs 300 Crore sales by 2024-25 fiscal year.
The Delhi based company has also started offline distribution and is currently available in 10 major stores of Punjab, Ludhiana, Pune and Delhi NCR.
Besides, the company looks to strengthen its product range and will focus on makeup products which will have skin benefits.
“We are aiming to make this even bigger and better with quality products and quick customer support. We will soon be introducing more products in the makeup line which will be another milestone other than our 2 hot selling products Lip and Cheek Tint and Skin Corrector DD Cream.” Said Rupali Sharma, Founder Aegte.
Started in 2018, the company evaluation worth is 150CR and is currently profiting with a growth of 6X CAGR.
According to Rupali Sharma, Makeup, Skin and Hair care segment is a fast-growing line and the company will soon be launching innovative products to multifold the growth rate.
The company has invested big on Digital platform to boost the sales growth and has recently invested on R&D team to analyse the market behaviour and preferences.
Source: Business World
