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Petpooja Raises $4.5 M Funding

The round saw participation from GVFL, Udaan, Dr Mayur Desai and other angel investors.

Petpooja, India’s largest restaurant platform, has raised $4.5Mn in a funding round led by Aroa Ventures (Family Office of OYO Founder Ritesh Agarwal). The round saw participation from GVFL, Udaan, Dr Mayur Desai and other angel investors. The company plans to use the funding to bring 1.5 lakh+ outlets over the next 2 years on the platform, expand its reach in the Middle East and African regions, and leverage its network effects to allow its restaurants to band together for bulk purchases of ingredients and equipment.

Petpooja, founded by Apurv Patel and Parthiv Patel, started offering its simple billing point-of-sale solution in 2014. It has since grown to become a complete Restaurant Operating System, with an entire suite of modules required by F&B outlets, including inventory management, CRM, Online Ordering, Payments, and Analytics. Petpooja’s core focus has always been individual outlets and small chains, covering over 95% of India’s $40 Bn+ foodservice industry. Owing to a strong product and support backend, Petpooja also powers several large food chains such as JumboKing, Hocco, La Pino’z, Thalappakatti, Giani’s, Apsara Ice Creams, and more.

Commenting on the funding, Parthiv Patel, Co-founder of Petpooja, said, “The simplicity of our product, combined with 24×7 support, is exactly what SMBs need to automate operations and bring in efficiency in a highly competitive foodservice market. Foodservice has been the most digitized market with over 100 B2C players in the field, including delivery aggregators, dine-in ordering, online ordering, table reservation, loyalty, payments, ERP, etc. Our 100+ integrations allow restaurateurs to manage and interact with all these players from a single screen”.

Petpooja’s software currently powers over 25,000 outlets across India, UAE, and Africa, with over 1.5 Mn daily orders logged on the platform recording an annualized GMV of $2.5 Bn. Its full-stack suite allows restaurateurs to manage complete operations using a single software.

“The pandemic has been a watershed moment for the food service industry as on the one hand consumers demanded digital touchpoints while on the other hand margins were under severe stress. Given the current industry outlook and the evolution, large scale technology adoption is imperative to increase the efficiency of operations, control pilferage, manage online channels and keep costs under control. In our journey to empower and digitize SMEs across India, it was inspiring to witness how Petpooja’s founders & team were doing the same for restaurants. Looking at the current growth momentum, I am confident that the fresh round of funding will give the team more firepower to invest in building capabilities and achieve exponential growth in the coming years.” said Amod Malviya, Co-founder, udaan

Speaking on the funding, Mr. Gaurav Gulati, Head and CIO, Aroa Ventures said, “After more than a year of living under COVID-19 induced lockdowns and restrictions, the foodservice industry is getting back on track. Now, more than ever, restaurateurs need to take advantage of a product like Petpooja to seamlessly handle their operations and order management tasks. F&B outlets using Petpooja’s AI-driven solutions and analytics have consistently outperformed their peers.   We strongly believe in Petpooja’s vision to digitally transform restaurant operations and to drive profitability for restaurant owners.”

Petpooja launched the Supplier’s Hub in 2020, allowing restaurateurs to connect with suppliers in a fragmented market. They have already onboarded over 5000 suppliers and are looking to onboard 50,000 suppliers in the next 2 years.

Source: Business World

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