Pocket FM has established itself as one of the most preferred audio entertainment platforms in top metros and Tier I & Tier II cities.
Pocket FM, India’s largest Audio OTT platform, has surpassed 40 million downloads and has become top-ranking app in the music & audio category. Pocket FM is entertaining the listeners with over 100,000+ hours of enriching content via long-format content, audiobooks, stories, novels, and podcasts. With the highest engagement time of 110 minutes per listening user daily, it plans to ascend the success ladder by strengthening its position in newer geographies.
Within three years of its inception, Pocket FM has established itself as one of the most preferred audio entertainment platforms in top metros and Tier I & Tier II cities. The platform has witnessed 5x growth in the last six months and has been consistently topping the charts in the Music & Audio category on the Play store for straight four months, surpassing some of the leading audio and video platforms. Also, the application is amongst the top five Indian apps in the general category. Among the most tuned genres, it includes Romance & Drama, Horror, Fantasy, Crime & Thriller, and Self-Help. The brand has an extensive base of writers who create compelling content to intrigue the listeners. Some of the most demanded and popular content includes Yakshini, Ye Rishta Kaisa Hai, Humari Chhoti Bahu, Kitni Mohabbat Hai and Shoorveer to name a few.
Commenting on the development, Rohan Nayak, Co-Founder, and CEO at Pocket FM said, “Our creator community has been instrumental in our growth by creating high quality audio shows, which are reaching a similar scale to top video OTT shows. And this has helped us become the top-ranking app. The Audio OTT industry in India is penetrating every day and is expecting to strengthen its footprint in the coming times. We are focused to offer a plethora of intriguing content in various genres, categories, and languages. It is one of the reasons why Pocket FM is on the top of the charts.”
Pocket FM has aggressive plans to scale rapidly in overseas and south Indian markets. It intends to achieve 20M monthly active users and introduce more genres on the platform in the coming months. The brand envisions building the largest community of writers and artists, homegrown authors through its platform.
Source: Business World